As a product marketing manager, you are the product evangelist responsible for organizing product launches and making your products "fly-off the digital shelf." This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing.
You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. You back up strategic insights with market evidence and then use that knowledge to develop effective positioning and messaging that resonates with buyers.
You will collaborate with our marketing team to develop innovative programs that drive demand. You are obsessed with tracking performance, and have the data to prove what's working and what isn't. In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it's a balancing act that requires strong diplomatic skills.The Product Marketing Manager will report to the Head of Marketing for Platform Solutions.Key Responsibilities:
- Market intelligence: Become an expert on content APIs and integrations, and identify key industry and buyer trends to inform short- and long-term strategy.
Competitive landscape: Analyze the competitive landscape and keep a pulse on new offerings, threats, and opportunities to guide our competitive response. Ensure resources including battlecards and feature comparison lists are up-to-date.
Product positioning: Lead the development and maintenance of product positioning frameworks.Collaborate with product and content marketing to translate positioning into compelling messaging that resonates with target personas, verticals, and segments.
Buyer research: Serve as the expert on our buyers. Understand their needs, pain points, motivations, and buying journeys. Work with market research to continually advance our understanding of buyer personas.
Product launches: Work collaboratively with marketing, sales, and product colleagues to develop go-to-market strategies for launching new products, including pricing and packaging. Manage cross-functional implementation of plans.
Roadmap planning: Serve as the primary liaison with the product organization. Be an advocate for Platform Solutions sales and marketing interests in product roadmap prioritization exercises and workflows.
Product communication: Develop and manage processes for communicating product roadmaps, new releases and significant enhancements that add value to our customers.
Marketing plans: Develop comprehensive marketing plans for core products that align with strategic goals for driving awareness, lead generation, pipeline and revenue, cross-sell / upsell, etc. Work with content marketing, demand generation, and sales to plan integrated campaigns in support of business goals.
Sales enablement: Develop training materials that enable sales to effectively sell new products on day 1. Work with content marketing to develop sell sheets, pitch decks, case studies, and other materials that support sales enablement.
Voice of the customer: Ensure that customer voice is integrated into product strategy. Manage product advisory groups and build a developer relations program.
Reporting: Set targets aligned with business objectives, and collaborate with marketing ops to regularly report on campaign results and analyze effectiveness to drive improvement.
5+ years of business strategy and marketing experience with 3+ years in a product marketing role defining and executing go-to-market strategies in a B2B SaaS environment.
Demonstrated success and passion for collecting and using customer insights to drive strategic decisions.
Experience developing positioning, messaging, and packaging that serve multiple personas, verticals, and markets. A solid writer.
Technically-oriented and able to translate complex technical language into compelling value statements.
Demonstrated ability to set realistic targets and manage plans to achieve success; must be detail-oriented with exceptional project management skills.
Outstanding verbal and written communication skills; very comfortable communicating with executives and influencing a cross functional and highly diverse global team. Team player!
Exceptional ROI-tracking skills, able to prove what is -or isn't-working. Expertise in data-driven decision-making and proficiency using data analysis and business intelligence tools including Excel and Tableau.
Conversant in multiple marketing channels; must know digital and traditional media channels and in-product user experience
Proficiency working in CRM and collaboration tools including Jira and Github.
MBA a plus; bachelor's degree required, in business or marketing preferred.
Pragmatic Institute Certified (PMC) III or higher preferred.
We are one team collectively focused on creating an unrivaled experience for our Customers and Contributors. Our principles
represent the mindset of the employee who will thrive at Shutterstock. If you are passionate about what you do, and want to become part of a cutting-edge technology company building industry leading products, please apply.
Location/Region: New York, NY