Marketing Manager, ABM
- Vision , Medical , Dental , Paid Time Off , Retirement
- Full-Time
LTK's mission is to empower the world's premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we're looking for team members who want to create, innovate and disrupt an industry.
We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry — a game changer when it comes to career growth.
Position Title: Marketing Manager, ABM
About the role
The Manager of ABM for Brand Partnerships will drive revenue by supporting sales with customer specific marketing campaign plans (nurture, cross sell, relationship, event and trigger) targeting new relationships and revenue streams across existing customers' business.
The ideal candidate will balance marketing knowledge with creativity and passion to deliver bar-raising, best-in-class digital marketing, sales enablement CRM, PR and events.
How you will make an impact
The ABM Manager for LTK Brand Partnerships is responsible for developing and executing comprehensive ABM campaigns including data build, web, email marketing, digital media, webinar, event and progress tracking tactics that deliver a consistent pipeline of incremental growth with existing large enterprise clients across key categories, including Retail Media Networks, CPG and Beauty.
The ideal candidate will have experience implementing and managing ABM / B2B campaigns, qualifying opportunities working closely with sales and tracking pipeline activity and value, analyzing results and also be proven in successfully planning, executing and building programs and reports in Hubspot.
Candidate will be responsible for nurturing healthy internal and external relationships with the intent of growing existing customer value, digital lead gen execution and creating an environment for continuous campaign improvement.
Key Measures:
- Drive incremental revenue by supporting sales in growing existing client relationships, revenue streams and total revenue.
- Marketing programs include: data build, email outreach, digital advertising, website enhancements, webinars, content /distribution, sales enablement, channel marketing, industry conferences/events, social media, nurturing, website updates and analytics.
- Achievement of marketing implementation and success metrics
- Disciplined campaign development and execution
- Contributing to a robust and scalable funnel that grows relationships and revenue streams and overall revenue from existing clients
- Experience with HubSpot CRM Platform marketing preferred
- A self-starter, bar-raiser and natural collaborator, this role must build key connections both internally and externally, while communicating and delivering complex campaigns effectively.
- Able to report on performance, with understanding of multi-touch attribution modeling and experience sharing insights across teams.
What you will bring to LTK
- Bachelor's Degree in Business, Marketing or Communications;
- 4+ years of experience generating b-to-b and ABM marketing and utilizing analytics to optimize content performance.
- Experience marketing SaaS, tech and/or apps, online retail or influence marketing preferred.
- Ability to multitask, prioritize and collaborate to meet deadlines in a dynamic fast-paced environment.
- Natural bar-raiser; a "can-do" attitude, proactive, curious are absolute musts.
- A mindset focused on seizing opportunities and moving with urgency
- Dedication to fierce prioritization and operational excellence
- Adaptability to a dynamic, fast-moving environment
- A growth mindset and openness to feedback
#LI-AJ1
- The opportunity to be part of the leading global company in creator commerce
- A remote-first, productivity-first environment
- Competitive compensation and benefits package to meet the needs of you and your family
- 401(k) with LTK company matching
- Medical Insurance, Vision Insurance, Dental Insurance
- Paid Maternity Leave and Paid Paternity Leave
- Summer Fridays and Flexible PTO
About LTK
Founded in 2011, LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The full-service platform connects brands, creators, and shoppers with a world-class shopping app and trusted tools and technology that make content instantly shoppable. Today, premium lifestyle creators in 160+ countries drive more than $4 billion+ in annual retail sales through their LTK Shop profiles. More than 40 million consumers turn to LTK Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. More than 7,000 retailers and 1M brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. LTK is headquartered in Dallas, TX, and currently operates on five continents.
Our missionTo empower the world's premium lifestyle Creators to achieve maximum economic success.
Our values- Here to win
- Commit to the journey
- Work well
LTK believes diversity, equity, and inclusion are fundamental obligations that strengthen our team. We employ a diverse, multi-disciplinary team to build a meaningful company and culture.
For US-Based Roles: We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.
Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees.
LTK is an Equal Opportunity Employer. #LI-Remote
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