CRM Manager

Tommy John

New York, NY

$105,000 to $115,000 Yearly
Vision , Medical , Dental , Paid Time Off , Retirement
Full-Time

Job Description

Tommy John is a comfort-focused lifestyle brand committed to solving the problem people have with their clothing. Most well-known for reimagining the fabric, fit and function of underwear, intimates, and loungewear, Tommy John has spent the past decade making the online and in-store shopping experience more comfortable. We are constantly on a mission to add smart, innovative, and fun-loving team members, and are looking for a CRM Manager to come join our New York based headquarters. Our HQ Office is located in Lower Manhattan and our teams are on-site 3 days per week.

Position Overview

We are seeking someone with an analytical marketing mind to drive multi-channel retention efforts. This individual will report to the Director of CRM and be responsible for helping to deliver a best-in-class customer experience, driving sales, increasing customer engagement, optimizing the CRM program for maximum performance, leveraging iterative testing and data analysis. This is a great opportunity for someone with a strong background in email marketing and SMS.

Primary Responsibilities

Manage daily operations of the CRM program, including but not limited to developing CRM marketing calendar, execution and deployment of email/SMS campaigns, and analysis and optimization of key business metrics within retention channels
Compile, analyze and deliver weekly, monthly, quarterly, and yearly reports and insights to identify optimizations within the current CRM program
Manage overall list health, engagement, and deliverability
Help strategize and test within customer targeting and segmentation
Assist in the development, execution, and evaluation of A/B testing across channels to develop best practices playbook
Understand and monitor the competitive landscape for direct-to-consumer retention marketing and the CRM space

Qualifications, Skills, & Experience

Bachelor’s Degree in Marketing/Communications or related field
3-5 years’ experience in CRM/email marketing
Demonstrated alignment with Tommy John's Core Values: Humble, Adaptable, Mindful, GSD, & Curious
Experience implementing and managing email and SMS campaigns driven by personalization, behavioral data, and customer segmentation
Experience working with an ESP and third-party analytics tools, with a thorough understanding of email analytics and deliverability metrics. Experience with Klaviyo and Attentive are strongly preferred
Experience with Loyalty programs preferred
Strong attention to detail and organization skills
Exceptional problem solving and quantitative skills
Strong written, verbal and interpersonal communication
Proven ability to multitask in a fast-paced environment
Ability to be on-site 3 days per week in our NYC Office

Some Awesome Reasons to Join us at Tommy John:

Our Team Culture of Collaboration and Community; Happy Office, Culture and DEI Events, Fun Snacks and Happy Hours
Comprehensive Benefits for you and your family - Medical, Dental, Vision, 401k and more with employee only coverage paid 100% by Tommy John
Generous Paid Parental Leave
Unlimited Paid Time Off Policy
Hybrid Work Environment
Tommy John Employee Discount
Learning Opportunities

Salary Range: $105,000 to $115,000 annually

But, don't just take our word for it. Check out #WorkAtTommyJohn on Instagram for a behind the scenes look!

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