Digital Media Analyst

Digital Media Analyst

Museum of Science, Boston

www.mos.org

Innovation and creativity come from the unique perspectives of a diverse staff. We value your perspective.

SUMMARY STATEMENT:

The Digital Media Analyst will be an integral part of the digital team tasked with monitoring and analyzing critical digital metrics to present data-backed insights and recommendations that will inform the Museum's content and product development strategy and roadmap. The Digital Media Analyst collects, aggregates, and reports on digital data metrics (Web, Social, Gaming, Email, etc.) and metrics for related content and products (Digital Games, Video Content, Audio Content) to inform the Museum's content and product development decisions.

RESPONSIBILITIES:

• Collects, aggregates, and synthesizes reports on digital data metrics (Social Media, Web, Gaming, Email, etc. and metrics for related content and products (Digital Games, Video Content, Audio Content) to inform content and product development decisions.
• Performs data analysis to understand the engagement and impact associated with each platform/product service to aid in developing future strategies.
• Helps develop and evaluate customer journeys and provides audience insights to help inform improvements within and across digital channels.
• Provides regular reports to the digital team and other stakeholders, including the analysis and insights for digital channels, content, and products to help inform decision-making.
• Provides recommendations on analytical methodologies and frameworks for various analytical projects to improve data collection and analysis.
• Collaborates with internal stakeholders to understand the business and develop data-driven insights that are both strategic and operational to improve decision-making.
• Implements appropriate quality control procedures for analysis, reporting, and data visualization to improve the accuracy of information.
• Builds reports and funnel views within existing and new data visualization tools to share information across the organization.

WORK SCHEDULE:

This position is hybrid, full-time, 40 hours/week, Monday-Friday.

REPORTS TO:

Head of Digital Audience Development

MINIMUM QUALIFICATIONS:

• Bachelor's Degree
• 3 or more years of digital analytics experience
• Demonstrated experience working with digital distribution channels, digital content, and digital products (for example Web, Social, Digital Games, Video, Audio, Third Party Distribution Platforms) Problem-solving and analytical skills
• Able to manage large quantities of data quickly.
• Experience working with and using Google Analytics (G4).
• Demonstrated understanding of Google Tag Manager, Event & Conversion Tracking.
• Experience using data visualization tools.
• Demonstrated presentation and written, and communication skills.
• Demonstrated self-management, self-pacing, and organizational skills .
• Comfortable researching and learning new technology applications.
• Demonstrated project management skills.

STARTING SALARY:

Exempt (Salaried). $70,000 - $80,000 Annually

BENEFITS:

Benefits for full-time, exempt (salaried) staff include: free parking, T accessibility, 23 vacation days, 12 holidays, 10 sick days, medical, dental, and vision insurance, short- and long-term disability, life insurance, retirement and savings plan, health care/dependent care flex spending plan, employee discounts, employee referral program, tuition assistance, professional development, direct deposit, free admission, free Duck Tours, discounted movie passes, and much more!

The Museum of Science is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal, state or local law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity.

No phone inquiries, please. Qualified applicants will be contacted within two to four weeks of initial application.