Digital Brand Manager

Join us as a Digital Brand Manager to shape our digital footprint and fuel brand growth! We need a leader to drive our online brand presence, from website management to digital marketing campaigns. Ready to join this important mission to help people achieve health sovereignty? Apply now! Local preferred, but remote applicants welcome!

Overview:

As a Digital Brand Manager, you will play a pivotal role in the development and execution of digital brand strategies that will achieve business objectives. Key areas of responsibility include website and e-commerce management, digital marketing, content development and oversee social media management, email, SMS, and DTC promotions. The Digital Brand Manager will play a key role in developing the overall digital strategy and is expected to drive brand and category growth through excellent digital marketing execution. The Marketing Coordinator will report to the Digital Brand Manager.

Key Responsibilities

Digital Marketing

• Align with key stakeholders and various media agencies to support the management of content strategy and plan specific, timely digital marketing campaigns, ensuring a consistent voice of customer.
• Oversee the creation of digital communication and assets, including but not limited to: SEO/SEM, Email, SMS, promotions, trade shows.
• Develop YouTube strategy to enhance our consumer’s experience, and education that aligns with our identified target audience.
• Develop an SEO/SEM strategy that enhances our online search results for identified key phrases for both branded and unbranded initiatives.
• Track KPIs, analyze results of all digital marketing projects, and recommend optimization tactics through Google Analytics, Meta Business, SEMRush, and other digital marketing tools. Share results and metrics with internal and external teams.
• Develop an online reputation management strategy to track voice of customer and collaborate with inter-departmental teams with a plan of action. Execute your plan according to outlined strategies and KPIs.

HubSpot CRM

• Build, develop, manage and maintain the HubSpot CRM system to connect cross functional teams such as sales, customer care, finance, etc..
• Email and SMS: Manage cadences, content, and funnels for campaigns and automations for the selected audience which includes B2C and B2B audiences. Work with the Brand Specialist to develop a strategy and timelines for implementation and maintenance.
• Inbox: Set up and maintain inboxes across all available channels in marketing and customer care. Maintain a schedule for reporting on consumer and customer feedback. Onboard team members new to the platform as needed.
• Forms: Work with the Marketing Coordinator to maintain current forms and launch new ones as needed.
• Reporting: Create and maintain reports for Digital Marketing including but not limited to; VOC, KPIs for email, SMS, social, website, advertising, leads and more.

Ecommerce

• In conjunction with the Sr. Brand Manager, manage our online presence with Shopify.
• Advise and implement on conversion rate optimization tactics
• Manage Shopify apps to drive growth and manage the internal cross-functional testing process.
• Troubleshoot as issues arise with Shopify and the company CRM.
• Create new pages and/or sites to support new product launches.
• Leverage insights from site(s) analytics (Shopify Analytics, Google Analytics, Heatmap, etc.), recommend improvement opportunities and develop strategy to execute improvements.
• Execute A/B testing to test concepts that will improve the site and landing pages.
• Recommend upsell &/or cross-sell strategies, execute, monitor, and adjust routinely.
• Project manage regular site updates and improvements with IT and other cross-departmental teams and agencies as needed.
• Oversee testing of improvements and promotional codes to support promotional strategy.

Social Media

• Work with Marketing Coordinator to manage social strategies, assets, promotions, voice of customer, calendar, and more.
• Track KPIs and report to Sr. Brand Manager with results and recommendations.

Brand Governance

• Uphold brand compliance by ensuring all activities adhere to company standards, legal requirements, and brand guidelines.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Minimum of 5 years of progressive experience in digital marketing, brand management, or related roles within the consumer goods industry.
• Experience with utilizing agencies is a must
• Strong analytical skills, with the ability to interpret data and derive actionable insights.
• Exceptional project management and organizational abilities.
• Proficiency in market research tools, Microsoft Office Suite, and marketing software.
• Outstanding communication skills, both written and verbal, for effective collaboration and leadership.

Who We Are

Natural Immunogenics Corporation (NIC) invites you to join a dynamic team at the forefront of health and wellness innovation. Established in 1998 and headquartered in Sarasota, Florida, NIC is a family-owned company committed to championing health freedom and sovereignty. Building upon founder Stephen L. Quinto's groundbreaking discovery of the properties of silver in 1966, NIC has emerged as a trailblazer in mineral hydrosol technology.

At NIC, we take pride in our flagship products, Sovereign Silver and Argentyn 23, recognized as the leading silver supplements in North America. Trusted by millions for their unparalleled quality, efficacy, and safety, our Bio-Active Silver Hydrosol™ for Immune Support and pioneering Homeopathic Silver First Aid Gel embody our dedication to blending cutting-edge science with natural remedies. Each of our products undergoes meticulous production processes adhering to Good Manufacturing Practices (GMP), ensuring unrivaled standards of purity and excellence.

In addition to our renowned silver supplements, NIC proudly introduces our latest innovation: Sovereign Copper Bio-Active Copper Hydrosol. Formulated with precision and care, our copper hydrosol represents a groundbreaking advancement in natural daily wellness support. Backed by scientific research and crafted with the utmost integrity, Sovereign Copper is poised to revolutionize the health and wellness industry.

We offer a range of popular corporate benefits designed to attract top talent, including:

• Competitive Salaries
• Medical Insurance with generous employer contribution
• HSA and FSA Plans
• Employer-paid Dental Insurance
• Vision Insurance
• Employer-paid Short-Term Disability
• Employer-paid Life Insurance
• Safe Harbor 401K Plan
• Paid Time Off
• Paid Birthday Time Off
• Professional Development
• Wellness Programs
• Employee Discounts
• Friendly and Collaborative work environment

Join us at NIC, where your career is not just a job, but a journey towards health sovereignty and a chance to be part of a company that is reshaping the future of natural health solutions.