eCommerce Marketing Manager

Air Lift Company

Lansing, MI

Full-Time

Job Description

Company Info

Job Description

eCommerce Marketing Manager

Air Lift, a third-generation family-owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive aftermarket with load assist products and performance suspensions for show and track. Our goal is to consistently provide products and services that meet and exceed customer’s requirements and expectations. We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture.

General Position Information

Position Title:

eCommerce Marketing Manager

Business Unit:

Marketing

Reports to:

Executive Director of Marketing

Effective Date:

1/4/2024

Updated on:

1/4/2024

Span of Control:

Job Description Summary

The eCommerce Manager at Air Lift will oversee the go-to-market activities for all eCommerce and marketplace sales channels. This position will play a pivotal role in driving sales and profitability through digital merchandising tactics on the brand websites and marketplace platforms. As well as optimizing the online shopping experience to drive sales, increase customer engagement and create customer loyalty. This position works cross-functionally with peers in brand marketing, product development, sales, and customer service teams to determine the product catalog, pricing, and promotional programs.

Essential Duties

Essential results-based duties

Experience in a multi-channel sales landscape encompassing branded ecommerce storefronts and marketplace platforms.
A deep understanding of customer behavior, technology utilization, and the ability to adapt to changing market trends.
Manage a multi-channel direct sales model across ecommerce storefronts and marketplace platforms.
Use merchandising and channel sales expertise to strategically identify opportunities that create urgency to purchase, drive sales conversion, and achieve business performance metrics.
Champion the creation of digital assets necessary to merchandising the products and creating urgency to purchase.
Continually monitor digital merchandising tactics and adjust based on data analysis and customer feedback to optimize the online shopping experience and drive sales.
Responsible for the product catalog syndication and the related product data structures.
Curate the e-commerce buying experience with engaging multimedia content, unique descriptions, and cross-sell/up-sell opportunities.
Influence brand marketing plan to deliver e-commerce and marketplace direct sales objectives.

Position Requirements:

Able to develop strategies, define action plans, and share results.
Ability to frame forward-looking solutions, aligned with business goals and customer needs.
Excellent business judgment; effective at articulating value propositions to stakeholders.
Explores different approaches and solutions to a problem, gathers feedback, and redesigns until the best possible solution is found.
Comfortable working within a “Hands-on/Roll-up the Sleeves” culture.
Must be able to build relationships, negotiate, and influence others to drive change.
Able to influence and motivate internal teams to accomplish the strategy.
Encourages problem-solving, strategic thinking, and customer orientation across a cross-functional team.
Ability to work independently, prioritize effectively, & manage multiple projects at once.
Strong presentation and facilitation skills in person and via video conference.
Excellent verbal and written communication skills and ethical judgment.
Appreciates that a diverse perspective creates better solutions.
Interest in increasing industry, technical, and business knowledge through continuous learning.
Adapts own ideas or perceptions in response to a changing environment around them.
Highly organized, analytical, and data-driven.

Minimum and Preferred Qualifications: