Senior Manager, Communications & Community

Do you have a passion for crafting narratives that inspire adventure? Are you a communications expert with a knack for building brand loyalty? If so, then we want you on our team!

Fjällräven, a leading outdoor brand dedicated to sustainability, functionality, and timeless design, is seeking a seasoned Senior Manager of Communications & Community to lead our efforts in North America. Based in our Louisville, Colorado headquarters, you'll be the architect of our storytelling strategy, overseeing all aspects of communications, PR, social media, and events.

WHAT YOU WILL DO

Here's a taste of how you'll lead as our Senior Manager of Communications and Community:

• Develop and execute strategic communication plans to amplify brand awareness and fuel business growth
• Manage media relations, craft press releases, and cultivate relationships with key partners to elevate our brand story
• Oversee social media channels, ensuring consistent messaging, engagement, an d community growth
• Plan and execute impactful events and activations that connect with outdoor enthusiasts
• Lead and mentor a team of two communications specialists, fostering their professional development and achieving great brand results as a team
• Partner with external agencies and internal teams to achieve cohesive brand alignment
• Assist in other needs including developing marketing collateral, supporting crisis communication efforts, coordinating affiliate marketing programs, and representing Fjällräven at events as a brand ambassador

WHO YOU ARE

The ideal Senior Communications and Community Manager for Fjällräven will have:

• A Bachelor's degree in Communications, Marketing, PR, or a related field
• At least 7 years of experience leading communications or PR efforts, ideally in the outdoor industry. A love for the outdoors is a must!
• Proven track record of developing successful communication strategies that resonate with target audiences
• Strong media relations skills and established connections within relevant media/influencer communities
• Experience managing social media platforms and crafting engaging content
• Excellent communication skills, with a sharp eye for detail and a knack for storytelling
• Demonstrated leadership experience and the ability to manage teams and projects
• A strategic mindset with a data-driven approach to decision-making
• The ability to thrive in a fast-paced environment while juggling multiple priorities
• A passion for Fjällräven's values of sustainability and environmental stewardship

Preferred, but not required:

• A Master's degree in Communications, Marketing, PR, or a related field

WHAT WE OFFER

We offer a comprehensive benefits package to fuel your adventures, including:

• A stimulating work environment with passionate, enthusiastic co-workers
• Opportunities for personal and professional growth that will elevate your career
• A company that treasures sustainability and acts to create future stewards of nature
• Medical, Dental, Vision, Critical Illness, Accident
• 401k with generous company match
• Financial wellness program, including access to financial coaching and loans
• Generous schedule of company-paid holidays
• Product discounts on all Fenix Outdoor brands
• Industry discounts and more...

The anticipated salary for this role is $90,000-100,000 annually.

ABOUT US

At Fenix Outdoor, we create life-altering experiences in nature by providing a full range of products and specialty outdoor retail stores across several countries. Our company enables people to enjoy life outside.

Our house brands include Fjällräven, Hanwag, and Royal Robbins. Our European retail stores give outdoor enthusiasts the right tools and apparel for every stage in their journey. Additionally, our common service operation supports our companies, teams, and business globally. We span 20 countries and treasure the international, multi-cultured, and supremely unique heritages that comprise our organization's DNA.

We're a team of nature lovers, some more experienced than others, and enjoy being outside. Whether in a city park or climbing the peak of a mountain, sustaining the world we live in is a top priority in what we do. After all, our business is nature.

We are buyers, e-Comm specialists, strategists, marketers, communicators, sales staff, customer service reps, and business developers. In nature, we're all the same.

SOUND LIKE A GREAT ADVENTURE!? We were hoping you'd say so. Apply through our brief online application before May 13, 2024! Applications are processed continuously, and the position can be filled before closing. We look forward to learning more about you!

Fenix Outdoor and Fjällräven celebrate diversity and are committed to continually striving to create and grow a diverse and inclusive workplace for all employees. We provide equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We aim to facilitate a safe, fair, and kind work environment where all feel welcome and can thrive.

Department Marketing Locations Louisville, Colorado, United States