Digital Marketing Specialist

About Us

Crown Administrators is a leading third-party administrator in the healthcare space. Our Company Vision is to radically improve the way individuals interact with the healthcare system. We are committed to providing innovative and efficient health care solutions to our clients, ensuring they receive the best possible care and service. Our team is currently seeking a highly skilled and experienced Digital Marketing Specialist to join our dynamic team.

What We Are Looking For

Our ideal candidate will play a crucial role in managing our digital marketing environment, optimizing its performance, and driving continuous improvements to support our business goals and enhance our service delivery.

Every Team Member is Driven by a Commitment to Live out These Values:

• Be Authentic: Be true and honest

• Be Helpful: Pitch in and help

• Be Innovative: Seek & embrace innovation

• Be Accountable: Do what you say you are going to

Employees are expected to embrace our core values by being “A Hero in Action.” These values lay the foundation for the way we engage with each other and with our clients. They form the guardrails for our decision making and approach to problem solving.

Position Overview:

We are looking for a talented and experienced Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across various digital channels. The ideal candidate will have a proven track record in creating engaging content, managing websites and social media platforms, implementing SEO strategies, and driving lead generation. If you are passionate about healthcare and possess a keen understanding of digital marketing trends, we invite you to join us in revolutionizing the healthcare administration landscape.

Key Responsibilities:

• Digital Strategy Development

  • Collaborate with the marketing and sales team to develop comprehensive digital marketing strategies aligned with company objectives.

  • Identify and explore new opportunities for digital growth, staying abreast of industry trends and emerging technologies.

• Content Creation

  • Develop engaging and high-quality content for various digital platforms, including website, social media, email, and blogs.

  • Ensure content is optimized for search engines (SEO) and resonates with our target audience.

• Social Media Management

  • Manage and maintain the company's social media profiles to increase brand visibility and engagement.

  • Develop and execute social media campaigns to support marketing initiatives.

• Website Management

  • Manage and maintain the company's websites for marketing collateral and content.

  • Create and edit web landing and lead capture pages .

• Email Marketing

  • Create and execute targeted email campaigns, newsletters, and automation sequences.

  • Monitor and analyze email performance metrics, adjusting strategies as needed for optimal results.

• SEO Optimization

  • Implement and manage SEO strategies to improve organic search rankings and drive website traffic.

  • Conduct keyword research, monitor SEO performance, and make data-driven recommendations for improvement.

• Paid Advertising

  • Plan, execute, and optimize paid advertising campaigns across various platforms, including Google Ads and social media.

  • Monitor campaign budgets, analyze performance metrics, and provide regular reports.

• Analytics and Reporting

  • Utilize analytics tools to measure the effectiveness of digital marketing efforts.

  • Generate regular reports on key performance indicators (KPIs) and provide actionable insights for continuous improvement.

Skills/Education/Experience:

• Bachelor's degree in Marketing, Digital Marketing, or a related field with a minimum of 5-6 years of marketing experience.

• Proven experience in digital marketing, with a focus on content creation, and 2-3 years of social media management, websites, and SEO experience.

• Familiarity with marketing automation tools and platforms. 2-3 years of WordPress and applicable plug-ins expertise is a must.

• Strong analytical skills and the ability to interpret data to drive informed decisions.

• Excellent written and verbal communication skills.

• Creative thinker with a passion for staying ahead of industry trends.

What We Offer

• Competitive salary and benefits package

• Dynamic and innovative work environment

• Opportunities for professional growth and development

• Remote work flexibility

Equal Opportunity Statement

We are deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. We are proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neuro diversity, disability, age or veteran status, or any other non-merit based or legally protected grounds. We are committed to providing reasonable accommodation to qualified individuals with disabilities in the employment application process.