Communications and Marketing Specialist

Helm Bank

Miami, FL

Full-Time

Job Description

SUMMARY

The Communications and Marketing Specialist is responsible for coordinating, directing and executing the Bank’s commercial marketing objectives. Responsibilities will include event planning, vendor management, website monitoring, managing communications platform and keeping track of budget. Additionally, this person will work with commercial team, senior VP’s and marketing agencies to lead the creation of marketing collateral including creating presentations, proposals and other marketing material

ESSENTIAL FUNCTIONS

Responsibilities include the following. Other duties may be assigned.

Operational

Work closely with senior management developing advertising strategic activities and coordinating marketing materials and delivery that help drive sales success through various company client/vendor events.
Collaborate with the different departments to identify and execute on activities which support sales and marketing in their territories.
Creative development and management of all digital/online and offline marketing channels including print, outdoor, video, photography, promotions, etc.
Ensures marketing displays, other signage and promotional materials are up-to-date and in compliance. Ensure "giveaway" items are used appropriately, and help representative offices identify/execute local communications and marketing opportunities.
Create and assemble business development and project marketing collateral.
Writes, edits and proofreads copy for marketing materials, including direct mail, signage and website.
Supports events through logistics, invitations, registrations, conferences/trade show materials, on-site assistance, email communication and anything needed to create an experience.
Recommend public relations and marketing opportunities.
Conduct relevant market research on a consistent basis; monitor trends and identify relevant marketing niches that may provide opportunity or risk to the Company. Provide briefing to senior leadership and develop recommendations that may be of value to the Company.
Remain current on emerging marketing and communication practices and market changes.

Regulatory

Coordinates media events and is responsible for adhering to the Company’s publicity policies.

EDUCATION & TRAINING

KNOWLEDGE & EXPERIENCE

COMPETENCIES

To perform the job successfully, an individual should demonstrate the following:

Bachelor’s degree in Communications, Marketing, or a related field is required.
Banking experience is a plus but not required.

Minimum of 2 years in similar position or related field
Trilingual: English, Spanish and Portuguese is a plus.
Advanced Skills with Microsoft Excel, Adobe Illustrator
Strong Project management skills

Customer/Client Focus.
Credibility.
Problem Solving/Analysis
Teamwork Orientation.
Initiative.
Stress Management
Organizational Skills.
Technical Capacity
Effective communicator
Adaptability
Detail Oriented

SUPERVISOR RESPONSIBILITIES

This position has no supervisory responsibilities.

WORK ENVIRONMENT

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

PHYSICAL DEMANDS

The following physical activities described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and expectations.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to stand, walk, use hands to finger, handle, or feel, and reach with hands and arms. The employee is occasionally required to climb or balance, stoop, kneel and crouch. The employee must regularly lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, peripheral vision, and ability to adjust and focus.

TRAVEL

This position may require some local travel.

DISCLAIMER

Equal Opportunity Employer: Helm Bank USA supports a diverse workforce and is a Drug Testing and Equal Opportunity Employer. Helm Bank USA does not discriminate against individuals on the basis of race, creed, color, gender, religion, national origin.

While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require other or different tasks be performed as assigned.

I understand and acknowledge, in addition to the duties outlined in this job description, I am also responsible for making sure my duties are performed in full compliance with all of the Bank’s rules, and with all of the state and federal regulations to which the Bank is subject. I understand knowledge of, and adherence to the Bank’s Bank Secrecy Act/Anti-Money-Laundering/OFAC Program is an important part of my job performance and will be considered a factor for job evaluations as well as promotions, and ongoing BSA/AML/OFAC training will be continuously required during my employment. I agree to address any and all questions I may have about the Bank’s BSA/AML/OFAC Program to the Bank’s BSA Department.