Brand Journalist

Job title: Brand Journalist

Department: Strategy

Supervises: None

FLSA Status: Full-Time/Exempt

Company Summary:

LEO Events is an award winning, full-service brand-experience agency. Since its founding in 2012, the LEO Events team has showcased fresh and fearless creativity, inventive tactics, and an exceptionally collaborative approach. LEO’s increasingly diverse staff of more than 100 full-time employees is distributed across the country and in four offices – Memphis, Nashville, and Chattanooga (Tennessee), and Asheville (North Carolina). LEO's work is intentionally entrenched in the latest advancements, research, and data, ensuring that all programs – virtual, live, and hybrid – uphold a strong connection between brands and people. LEO’s clientele includes national and international brands such as Walmart, AutoZone, Sherwin-Williams, PGA of America, Domino’s Pizza, Nissan, and Hilton.

LEO is proud to be an equal opportunity employer. We don’t just accept diversity, equity, and inclusion; we celebrate, support, and commit to growing them – for ourselves, our clients, our partners, our industry, and our communities.

Position Summary:

LEO is seeking a talented, resourceful, creative individual with a proven and growing passion for the power of a well-told story to join our team as Brand Journalist.

This role is primarily responsible for crafting compelling narratives, creating engaging content, and driving brand awareness within the event marketing industry – working frequently and closely with company leaders to develop material that aligns with and promotes LEO’s internal and external business development, marketing, and social responsibility objectives.

LEO is a leading experiential agency for events that combine the most compelling and memorable elements of live engagement – spectacle, storytelling, and human connection. We envision, design, and produce live events, content, and entertainment for the biggest brands in the world. Our work – and therefore the work of our Brand Journalist – must be diverse, colorful, emotional, exciting, and spans multiple industries, environments, and locales.

LEO’s Brand Journalist will be the in-house, go-to resource whenever, wherever and however our agency expresses ourselves.

The right candidate is a tireless self-starter, driven by love of language and stories to research, write, and rewrite, every single workday. You produce work quickly, easily manage and integrate feedback, and you do not merely meet deadlines, you relish them.

How you work is more important than where you work. We welcome remote, in-office, or hybrid-work candidates. LEO has employees across all contiguous US time zones and maintains offices in Memphis, Nashville, Chattanooga (TN) and Asheville (NC).

You do not need to have deep knowledge of the events and experiential industry on Day 1, but you will be expected to learn it fast, and love it when you do.

LEO’s Brand Journalist Will:

• Use the training, tools, tactics, and style of journalism and exceptional storytelling abilities, combined with attention to detail and interpersonal skills, to help define our company. You will be trusted to represent our executives and our brand in the marketplace.
• Excel in crafting stories that are authentic, full of real people doing real things.
• Write material that earns and holds the attention of various audiences – from targeted business development efforts and PR initiatives to brand expression on behalf of the agency and our clients, through a variety of media.
• Quickly produce stories that are of interest to prospective clients and potential employees, and that position LEO as a thought leader in our industry.
• Work with our Strategy and Marketing teams to develop and maintain a unique brand voice and lexicon, offering transparency into the culture of our company and clarity on the exceptional work we do.
• Acquire and accumulate in-depth professional knowledge to generate ideas and produce compelling, efficient material – on assignment and as an originator.
• Support a wide variety of communication activities, such as presentations, talking points, leadership messages, video content, organizational announcements, and brand engagement communications.
• Ensure appropriate processes are followed and obtain final approvals from subject matter experts, project owners, and key business partners.

Qualifications:

• Bachelor’s degree in journalism, communications, broadcast comm or a related field and at least 3 years of experience in news media, corporate or brand communications, or public relations is preferred.
• Strong journalism skills are a must; ability to produce content for a variety of audiences across multiple communication channels and vehicles.
• Strong organizational, creative thinking, problem-solving, and interpersonal skills.
• Record of success handling multiple, complex projects. Proficiency in Asana or similar project management tools.
• Broad business knowledge of operations and a service-focused organizations a plus.
• Experience in a deadline-sensitive environment.
• Experience with event planning and execution preferred.

Environmental Conditions and Physical Demands:

Employee is required to spend a portion of time in a seated position looking at a computer screen. Employee is required to do some standing and walking. Employee will work in a well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation.

Must be able to bend and lift at least 25 pounds.