Senior Vice President of Marketing & Communications

ESSENTIAL FUNCTIONS

• Oversee and lead a comprehensive Marketing, Sales, Community Relations and Communications team. Build, lead,
  mentor, and motivate staff, and encourage change and growth in both people and programs.
• Manage, work effectively with, delegate to, and provide direction and leadership for a team under stringent deadline
  requirements and competing demands.
• Plan and implement organizational and divisional administrative and financial strategies and goals, including budget
  management, operational efficiency, and optimal use of resources.
• Work closely with the Chief Growth Officer, Cabinet, and Market Transformation in setting overarching strategic
  priorities and devising marketing, communications, and public relations programs that support company-wide
  objectives.
• Develop and execute innovative branding and marketing strategies (traditional and digital) that positions the company
  to grow revenue and market share derived from new patients, retention of existing patients and growth in its ancillary
  service businesses.
• Develop community outreach programs to increase awareness of the organization’s programs and improve
  engagement by patients, referring providers, hospitals and other strategic partners.
• Develop and execute annual and multi-year marketing plans. Develop annual marketing budgets, present them for
  executive team approval and be accountable for execution of all plans within budget. Develop business case
  deliverables for executive-level presentations to achieve buy-in for strategic recommendations.
• Develop, measure and report on key success metrics for the marketing team and the Company.
• Develop and ensure clients, patients, employees and the market receive a consistent brand message across the
• Develop innovative on-line marketing strategies to increase Company brand awareness.

EDUCATION

Bachelor’s degree in Marketing, Business or related field; or commensurate experience the field of marketing, sales and communications showing progressive growth in job titles and achievement. MBA with marketing focus preferred.

EXPERIENCE

10+ years of experience in healthcare marketing with demonstrated success in the organization’s growth of market share.

KNOWLEDGE

• Substantial knowledge of envisioning, developing, and implementing a successful and comprehensive marketing,
  communications, and community relations program across a highly complex organization with multiple
  constituencies and a wide variety of customers.
• Strong knowledge of the healthcare services market. Knowledge of medical terminology and payor landscape.
• Business and management principles involved in strategic planning, resource allocation and coordination of people and resources.
• Principles and processes for providing customer and personal services. This includes patient needs assessment, meeting quality standards for services and evaluation of customer satisfaction.
• Knowledge of web-based strategies as well as social media content development.
• Significant experience in developing and leading quantifiable marketing campaigns and efforts and
  demonstrated ability in assessing these efforts utilizing a variety of metrics and key performance indicators.