Marketing Director

We are looking for a creative and adaptable Marketing leader who will be responsible for building and maintaining a strong and consistent brand through both online and offline marketing channels.

Responsibilities:

• Oversee in-house marketing team 

• Deploy successful digital marketing campaigns and own their implementation from ideation to execution

• Work to implement email, SEO (search engine optimization), SEM (paid search), affiliate marketing, and paid social strategies

• Regularly analyze marketing reports & traffic data to understand shifts in consumer behavior

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Own company website content and SEO strategies including creation of copy, photography, and video

• Manage department budget, including the issuing of purchase orders, as well as the reconciliation of actual spend to planned budget

• Produce valuable and engaging content for our website and blog that attracts and converts our target groups

• Direct social media engagement strategy; help manage content for 2 brands' LinkedIn, Instagram, Facebook, and Pinterest accounts

• Review and approve ad content/material for both print and digital media

• Analyze market trends and conduct competitor research

• Proof-reading branded content

• Work cooperatively with other team members, other management, stakeholders, involves others, shares information

• Strong effective leadership

• Builds constructive working relationships with clients/customers, other work units, etc.

Qualifications:

• Must have at least 5 years experience managing an in-house marketing team

• Must have extensive experience generating leads 

• 7 - 10 years of overall marketing management experience, with strong knowledge of digital marketing

• Great organizational skills

• Comfort and adaptability to work individually, as well as in team settings

• Strong proficiency in Microsoft Office & Adobe suites

• Knowledge of Google Analytics is a plus

• Strong knowledge/comfort level with LinkedIn, Facebook, and other social media channels

• Good knowledge of market research techniques and strategies

• Comfort with working in a fast-paced environment

• Graphic design experience

• Up to date on latest marketing technology trends

Benefits:

• 401k plan with partial company match.

• Comprehensive healthcare, dental, and vision plan.

• Life insurance with additional voluntary life insurance policy.

• Voluntary short-term and long-term disability policies.

• Paid Time Off