Marketing Manager

Our client is a perishable goods manufacturing company with a strong presence in North America.
As a result of their strong growth, they are currently looking for a solid Marketing Manager in Orlando.

You will be responsible for promoting the company's products, building brand awareness, and driving sales along with a team of Account Managers, web developers, and growth hackers.

Main responsibilities:
 

• Conduct research to understand market trends, customer needs, and competitor activities in the industry.
• Develop marketing strategies and plans to promote the company's products.
• Develop branding strategies to differentiate the company's products from competitors.
• Create and implement advertising campaigns across various channels such as print, online, and social media.
• Coordinate promotional events and sponsorships to increase brand visibility.
• Manage the company's online presence, including the website and social media platforms.
• Utilize digital marketing techniques such as SEO, content marketing, and email campaigns to reach target audiences.
• Collaborate with the sales team to develop marketing materials that support their efforts.
• Provide sales teams with the necessary tools and information to effectively communicate product benefits to customers.
• Manage CRM systems to track customer interactions and gather insights for future marketing strategies.
• Develop and maintain strong relationships with key customers and partners.
• Stay informed about relevant regulations and ensure that marketing activities comply with industry standards and legal requirements.

Profile:
 

• Proven experience within the perishable goods industry.
• Demonstrated history of marketing achievements with large distributors such as Walmart, Kroger or Trader Joe's.
• Outstanding communication, persuasive, and negotiation skills.

Location: Orlando, FL - remote position with regular business trips in the region. 

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