Digital Marketing Manager (Social Media & Performance Marketing)

Job Type

Full-time

Description

About bakerly:

Bakerly, a happy family-owned company, is proud to be home to one of the fastest growing brands in the US food industry! We are a baked goods manufacturer that places an emphasis on absolutely delicious, premium and authentic recipes that use only the very best ingredients. Our lovely offices located in Miami FL, Easton PA or San Antonio TX will make you feel right at home! Please visit our website to learn more about our delicious French crêpes, golden croissants, fluffy pancakes and our large range of outstanding French brioches. Bakerly's Philosophy is simple: "Companies don't succeed, people do!"; Probably the reason why we have been certified for 5 years in a row a "Great Place To Work" with a very high ranking! so let's "Work Hard, Play Hard!

The Position: Bakerly is seeking proactive, creative and experienced Social Media & Performance Marketing Manager. Reporting to our Ecommerce & Digital Marketing Manager, you'll be responsible for developing and executing innovative strategies to drive customer acquisition across multiple channels, including social media, digital advertising, influencer marketing etc. A successful candidate will have an entrepreneurial spirit and thrive in a fast-paced environment. This position will start with 1-2 direct report.

Key Responsibilities: Effectively lead multiple projects and manage a team of direct reports, agencies and 3rd party partners

Social Media: •Develop and execute a comprehensive social media strategy aligned with our brand identity and business objectives
Paid Media: •Develop, manage, and optimize digital advertising campaigns across multiple platforms such as Facebook ads, Google ads, Amazon ads etc •Manage paid media agencies as needed •Monitor and optimize campaign budgets to ensure the highest possible return on ad spend •Define, measure, and evaluate relevant paid media KPIs •Measure and report on performance of all digital marketing campaigns •Identify and test new channels, then scaling them•Research and stay up to date with digital marketing trends and best practices

Content: •Oversee and lead the execution of a dynamic content calendar, aligning content with strategic goals and ensuring timely delivery •Manage 1 Content Marketing Coordinator

Requirements

•Problem Solving - Identifiy and resolve problems in a timely manner •Excellent project management and organizational skills •Advanced knowledge of Instagram, Facebook, Twitter, TikTok etc. •Experience creating digital marketing campaigns to increase traffic, click-through rates, conversions and profit •4 years' experience managing PPC campaigns across multiple platforms (minimum required: Google ads & Facebook ads) •Solid knowledge of website analytics tools (Google analytics, Data studio, Triple Whale etc.) •Proven ability to scale paid media campaigns while maintaining a good ROAS •Understand how paid channels apply conversion attribution, and different attribution models (last click/data driven) •Strong knowledge of the digital marketing industry, trends and new developments •Self-starter, comfortable in a fast-paced and ever-changing environment •Continual learner: always improving and finding better ways to use the latest tech and tools •Highly proficient in written English.
Location:
In our new beautiful Coral Gables office.
Benefits:
•Amazing company culture - we want to make every customer happy, so we want you to be happy first. We balance freedom with responsibility. •Competitive base salary •Great career growth opportunity •Full health, dental and vision plans for you and your family •401K •Paid holidays

Start Date: ASAP