Product Content Specialist

Denver, CO

Vision , Medical , Dental , Paid Time Off , Retirement
Full-Time

Job Description

At XE, we live currencies. We provide a comprehensive range of currency services and products, including FX Risk Management, Quick, Easy, Secure Money Transfers for individuals and businesses and our well-known Currency Converter, Market Analysis and Currency Data API. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.

We are proud to be part of Euronet Worldwide (Nasdaq: EEFT), a global leader in processing secure electronic financial transactions. Under their Money Transfer division, Xe and Ria Money Transfer have been brought together to help establish the third largest money transfer business in the world.

As the Product Content Specialist, you will craft compelling and informative content to enhance our online presence, drive engagement, and support our SEO initiatives. In this role, you’ll work collaboratively with marketing, design, product and business teams to create content that increases traffic, creates value and inspires action. This work has a strong focus on our public-facing website, building pages and creating content within our CMS.

Our principles

AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
RESPONSIBILITY - We get involved, bring our perspective and are always open to new ideas. We take personal responsibility
COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

Requirements

What you’ll do:

Create and publish high-quality, engaging articles, blogs, and other written content to the website using a content management system (CMS).
Revisit, optimize and improve older articles and pages to boost their performance.
Conduct keyword research and identity opportunities for content creation based on industry trends, customer feedback and market analysis.
Optimize content for SEO by incorporating relevant keywords and best practices to improve search engine rankings and increase organic traffic.
Create wireframes and build design previews for new landing pages.
Proofread online copy and translations for web content using a translation service or software.
Monitor and analyze content performance metrics to refine strategies and drive continuous improvement.
Prioritize content projects and initiatives based on growth impact and potential.
Take full ownership of content creation, from ideation to publishing.
Collaborate with cross-functional teams, including design and product management, to create content for new features, product launches, and website updates.
Strong collaboration with the SEO content and marketing team.
Communicate effectively with stakeholders to understand project requirements, gather feedback, and ensure content meets objectives and deadlines.

Who you are:

1 – 3 years of experience in content marketing or web content creation preferred.
Bachelor’s degree in marketing, communications, journalism, or related field.
Basic knowledge of Search Engine Optimization (SEO) best practices and experience with keyword research.
Strong ability to write and edit for a web-based audience.
Analytical mindset with ability to interpret data, draw insights, and make data-driven decisions.
Creativity, resourcefulness, and a detail-oriented approach.
A knack for staying organized with multiple deliverables and competing timelines.
Strong communication skills and a desire to learn more about content marketing.

Nice to Have:

Experience with Figma
Experience in the fintech industry
Experience with basic web design
Experience with SEO tools such as SEMRush, Google Search Console and Amplitude Analytics.

Benefits