Marketing Manager

Love animals? Want to spend your day surrounded by wagging tails and soft purrs?

Humane Society Silicon Valley (HSSV), a privately funded, 501(c)(3) non-profit, has been serving people and pets in Silicon Valley since 1929. Having facilitated more than half a million animal adoptions, HSSV is a leader in animal welfare through our lifesaving efforts, community programs, and the many ways we are working to move the animal welfare industry forward. Our mission is to save lives, keep families together, and create a better future for pets and their people.

We are a passionate, high-performing team who believes that collaboration is key to our success. Our best work is achieved by leveraging each other’s strengths and creating opportunities for professional growth. Together, we make a difference “one paw” at a time.

Overview

The Marketing Manager is responsible for the day-to-day management of several areas that support the department’s efforts to build the HSSV brand, expand our reach in the community, attract supporters, and enhance the visibility of our organization. The role oversees all media/public relations communications and community events as well as Mutual Rescue program marketing, including managing the website and social media. This is a highly collaborative role that reaches across all departments and the ideal individual is outcome-oriented, passionate about marketing excellence, and possesses strong leadership skills. The ability to innovate, drive change, and work at both a strategic and operational level is essential.

Duties and Responsibilities

• Partner with the Director, Marketing Communications to develop and execute a comprehensive strategy to leverage PR/communications and events as part of the overall marketing strategy to reach and engage target audiences with consistent messaging and branding across all channels.
• Develop the Mutual Rescue integrated marketing and communications strategy to reach and engage target audiences. Execute, test, and refine across digital, social media, video, email, print, public relations, promotions, and events to increase leads, acquisitions, and conversions.
• Manage the Mutual Rescue website and ensure effective positioning and promotion of strategic priorities and programs through inspiring visuals and easy-to-understand content that drives engagement and action.
• Develop monthly campaign metrics reports (e.g., web, email, social media, CRM, earned media, etc.) and provide feedback on improving performance for Mutual Rescue assets.
• Serve as the primary contact with the HSSV PR firm and partner with the Director, Marketing Communications to develop media pitches and other content (including the online press kit).
• Build the HSSV brand by executing community events that increase awareness of HSSV programs and impact.
• Work with the Creative Services Specialist to maintain all branding guidelines (HSSV and Mutual Rescue), capture assets, stories, and photos, and assist with asset management as needed.
• Research and stay current on the latest digital marketing trends and best practices in general and within the animal welfare/non-profit space.
• Cultivate a culture of innovation that strives to achieve better results every day through creativity and experimenting with different visual mediums.
• Build processes and tools that enables HSSV to be a storytelling machine that inspires donors and raises awareness of the organization and Mutual Rescue mission-driven impact.
• Promote cross-collaboration and a “service culture” within the Marketing team and help facilitate projects across departments that are related to marketing and communications.
• Other duties may be assigned as needed.
  

Requirements

• Proven marketing experience at both the strategic and operational level, preferably some experience in a non-profit or animal welfare organization.
• Subject matter expert with hands-on experience in offline and digital marketing.
• Fundamental understanding of the importance of branding and how to grow a brand.
• Experience in event management as well as producing integrated multi-channel digital campaigns and advertising/promotion on social platforms (e.g., Facebook/Instagram ads and targeting).
• Proven ability with digital analytics, including assessing progress toward objectives and setting up funnel conversion goals and metrics (e.g,. Google Analytics, Google Tag Manager/Webmaster Tools, and Google Ads).
• Experience with social media design and website management; WordPress or Drupal a plus.
• Outstanding written and verbal communication skills with internal and external audiences in various communication styles and with multiple stakeholders.
• Strong collaboration skills are a must.
• In-house photography and video production experience a plus.
• Must be self-motivated with a demonstrated ability to achieve and exceed goals.
• Comfortable working both independently and collaboratively within a small, close-knit team and thrive in a fast-paced, dynamic environment.
• Successful track record with project management experience and tools.
• Expertise in finding and managing outstanding vendors who augment organizational capabilities, (e.g., writers, photographers, and public relations firms).

Work Days and Hours
Primarily day schedule Monday-Friday and is required to participate in Marketing events throughout the year that may be on evenings and/or weekends.

Candidate Tip

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