eCOMMERCE MARKETING MANAGER

Sunless Inc.

Macedonia, OH

Full-Time

Job Description

Job Posting

Position Title: eCommerce Marketing Manager

Reports To: VP Marketing

FLSA Status: Exempt

Summary:

The eCommerce Marketing Manager will play a pivotal role in driving sales and profitability through online marketplaces as well as leading the digital landscape of the company moving forward. The eCommerce Marketing manager will drive thought leadership and create action plans for Sunless, Inc. to optimize the online shopping experience across all Sunless, Inc. brands to drive revenue, increase customer engagement and create customer loyalty.

Essential Responsibilities:

Serve as key point of contact, internally and externally, for Amazon account, online retailers, related stores, and other internet channels.
Develop and execute plans to achieve sales targets; including strategies to penetrate key accounts and grow direct-to-consumer sales.
Collaborate with the marketing team to curate the e-commerce buying experience with engaging multimedia content, unique descriptions, and cross-sell/up-sell opportunities.
Manage current catalog and set up new listings, identify opportunities to drive traffic, increase engagement and drive sales conversion, and achieve business performance metrics across websites.
Ensure execution of planned product launches, content updates, and promotions on websites and any mobile applications.
Monitor website(s) usability and the consumer experience in partnership (with 3rd party vendors) to improve site performance, merchandising options, engagement and conversion.
Manage learning management system platforms and build out capabilities.
Deliver the mobile app(s) roadmap and plans to meet business objectives.
Implement and manage SEO optimization, as well as SEM efforts using digital metrics (e.g., site traffic, visitor paths, conversion rates) to optimize online marketing.
Create and maintain appropriate and timely analytics for all eCommerce, on-line and mobile activity (display, email, social, search, etc.) to ensure accurate measurement of ROI. Provide regular reporting (weekly/monthly)
Develop a comprehensive understanding of our competition and market gaps, and ecommerce learning plan.
Other job responsibilities as assigned.

Skills/Characteristics Needed for Success:

A Bachelor’s degree in Business Administration or Marketing
5-10 years of progressive experience in e-commerce and marketing with proven depth knowledge in digital marketing and technology, ideally within the health and beauty or consumer products space.
Proven experience developing consumer-facing mobile and web applications.
A deep understanding of customer behavior, technology utilization, and the ability to adapt to changing market trends.
Strong business and analytical acumen.
Experience using web analytics and optimization tools.

Physical Requirements:

The person in this position normally works in an office environment and must be able to remain stationary the majority of the day behind a desk utilizing a PC and telephone. The position requires periodic trips into the plant and occasionally moving up to 20 pounds.

Disclaimer – This position description is subject to change at any time.

Sunless Inc. is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Sunless, Inc. believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.