Digital Marketing & Social Media Specialist

JOB SUMMARY:

The Vietnamese American Business Association (VABA), based in the heart of Silicon Valley, is looking for a Senior Marketing Executive. This role is crucial for enhancing VABA's digital footprint, leading content creation, and promoting key events to foster community growth and engagement.

Ideal candidates will bring a strong background in digital marketing, proficiency in storytelling across various platforms, and a knack for multitasking in a dynamic environment. We're offering a rewarding position with a competitive salary and benefits in Oakland, CA, for those ready to make a significant impact in the Vietnamese American business community.

RESPONSIBILITIES & KEY ACTIVITIES:

• Develop and execute strategic plans for social media, SEO, SEM, and digital platforms to increase VABA's online visibility and drive traffic to our digital platforms.

• Strategically manage and evolve VABA's social media presence across platforms such as Instagram, Facebook, LinkedIn, Twitter, YouTube, and TikTok, ensuring consistent and engaging brand messaging.

• Lead content creation efforts, crafting compelling narratives and visuals that resonate with our audience, drive brand preference, and attract new community members.

• Oversee video production, from editing raw footage to optimizing content for diverse digital channels, ensuring high-quality, impactful storytelling.

• Analyze social media metrics, adapting strategies to enhance reach, engagement, and positive brand sentiment.

• Design and implement marketing strategies for community events such as special events, workshops, and mixers, in collaboration with relevant departments, to maximize engagement and attendance.

• Monitor and report on website and social media analytics, providing insights to optimize strategies and demonstrate marketing effectiveness.

• Oversee the marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.

• Collaborate closely with the VABA team and external partners to align digital marketing efforts with broader organizational goals and initiatives.

• Contribute to diverse VABA-related endeavors, leveraging your marketing acumen to advance our wider organizational goals.

Qualifications:

• Proven experience in digital marketing, with a strong understanding of social media strategies, content creation, and audience engagement.

• Expertise in SEO, SEM, and analytics tools, with the ability to translate data into actionable insights.

• Familiarity with digital marketing tools and software, including Adobe Creative Suite, Canva, and social media management platforms.

• Strong video editing skills, using tools like Adobe Premiere Pro or Final Cut Pro.

• Excellent time management abilities, capable of juggling multiple projects and meeting deadlines in a fast-paced environment.

• Exceptional communication skills, both written and verbal, and a collaborative spirit suited for team leadership and cross-functional projects.

• Minimum of one year of relevant experience, with a demonstrated track record of achieving marketing objectives in a dynamic setting.

About VABA

Founded in the dynamic hub of Silicon Valley in 2011, the Vietnamese American Business Association (VABA) stands as a beacon of unity, advocacy, and growth within the Vietnamese American business community. Guided by our ethos "Speak with One Voice," VABA is committed to empowering a diverse membership of professionals and entrepreneurs across various sectors. We offer unwavering support, champion the rights of our community, and foster an expansive network of opportunities, ensuring our members thrive both locally and globally.

Our mission is to enhance the Vietnamese American business landscape, embracing each member's goals and challenges with collaborative resolve and innovative approaches. With a robust network exceeding 500 members, VABA celebrates a legacy of success, diversity, and inclusivity.

Join Our Team

If you are a highly motivated individual passionate about making an impact, we invite you to bring your enthusiasm and skills to VABA. Join us in shaping a vibrant future for the Vietnamese American business community. Apply now and become part of our dynamic team!