Senior Digital Marketing Lead

We are looking for a Senior Digital Marketing Manager residing in the United States to join our team! You will be responsible for overseeing clients' marketing projects, programs, and tasks as support to the Marketing Director. You must be task driven and able to solve problems and challenges on your own. Experience in the Tree Service industry is a big bonus! This is a "execution" role for daily tasks and challenges in a dynamic and growing digital marketing agency.

Responsibilities:

• Support client communication and gathering of client's business requirements
• Work with project managers and specialists to execute on projects and tasks
• Execute on marketing tasks assigned to you
• Testing and troubleshooting automation and processes
• Solving lead generation issues
• Overseeing client deliverables for KPIs and benchmarks to ensure profitability
• Responding to client issues
• Writing, content generation and publishing tasks
• SEO oversite

Experience with the following tools and concepts:

You will need to be advanced and experienced in the following areas:

• Ad copy
• Marketing copy
• Lead Generation and CPL optimization
• Performance marketing
• Landing page architecture and copy
• A/B split testing
• Measuring and improving client results
• Blog creation and publishing
• press releases
• SEO keywords
• Search ad keywords
• SEM concepts
• SEO on page concepts

You will need to be advanced and experienced with the following tools:

• Google drive
• Highlevel CRM
• Zapier
• Unbounce
• Wordpress
• Google Ads
• Local service Ads
• Facebook Ads
• Facebook business pages
• Facebook Business manager
• Twilio
• Asana
• Press Releases
• Google Business Listing management
• Canva
• Hubspot
• Google Analytics

Optional but helpful:

• Confluence
• Mailgun
• Bing Ads
• Bright Local
• Ahrefs

Qualifications:

• 5+ years of digital marketing / performance marketing experience
• Previous experience in marketing agency and lead generation
• Strong execution and self-management skills
• Strong project management skills
• Strong client and team communication skills
• Deadline and detail-oriented

Pay based on experience.

JSA Interactive is a performance marketing agency that blends art & technology to increase online performance. We have been improving client's digital performance for 14 years. We have an international team of marketing professionals servicing clients primarily in the USA. We are all remote and meet regularly for team meetings online during business hours eastern time. We look forward to meeting you!

Know this: Blue + Yellow = Purple