Digital Account Executive

Reporting to the Local Sales Manager, the Digital Account Executive role requires a team oriented, creative sales professional adept at growing existing accounts while developing new business utilizing NESN’s and SportsNet Pittsburgh’s (SNP) unique brand position. This position actively manages the sales cycle including mining existing accounts for new opportunities, developing new relationships, negotiating contracts and closing business by expanding existing services, cross selling, and/or adding new services.

Essential Duties and Responsibilities:

• Develop and maintain accounts through all stages of the selling process, from prospecting through the close, and follow-up to ensure repeated sales activity
• Communicate efficiently with the LSM and Department of strategy and new business
• Research, identify and develop new prospects for both traditional linear and digital advertising
• Develop and submit/present creative and effective proposals to customers for NESN and SNP
• Work as part of a sales team through consistent communication, sharing of ideas and industry information and active participation in team meetings
• Maintain an up-to-date knowledge on each account on AE's sales list, as well as to be able to recommend the appropriate schedule and budget to advertisers
• Review and work collection accounts before they move into 90 days
• Focus on generating new business and net direct business to the network
• Create and use promotions/marketing opportunities to generate incremental and new revenue
• Uncover and maximize co-op revenues
• Work cohesively with sales team, traffic and production to maximize revenues, following processes which are conducive to smooth work flow
• Keep accurate sales figures in NESN’s database (Wide Orbit) and log activities on prospect accounts and any other sales effort tracking required
• Develop and maintain a strong knowledge and understanding of the local and regional competition, and rating and new media traffic information from various sources
• Serve as a public relations representative, image builder in the local community
• Stay abreast of industry trends through various sources
• Provide requested reports in a timely manner
• Successfully complete other related tasks and/or projects as needed

Qualifications:

• Must have 4+ years of advertising sales experience including new media, cable advertising, television and digital sales
• Successful track record selling branded content
• Successful track record of creating, selling and executing unique multi-platform, social and digital sponsorship programs to traditional and non-traditional advertisers
• Strong understanding of the digital and streaming media industry
• Strong understanding of digital media sales capabilities and KPI’s (Impressions, Display, Paid Social Media, Pre-roll, DAI, CTV/OTT, CPM, CPC, Click Through Rate, Viewability Rate, View-Through Rate, Programmatic, etc.)
• Established relationships with local digital media buyers
• Knowledge in the Ad Tech space is a plus
• Knowledge of the local market and media is a strong plus
• Proven communication and presentation skills
• Good knowledge of Microsoft Excel, Word, and PowerPoint; knowledge of Wide Orbit helpful
• Strong understanding of TV terminology and digital helpful, including Nielsen audience and digital measurements
• Valid driver’s license and dependable automobile
• Strong organizational skills necessary
• Strong work ethic, reliable and professional; success working in a team and fast-paced work environment

Who We Are

NESN (New England Sports Network) is owned by Fenway Sports Group, which also owns the Boston Red Sox and Pittsburgh Penguins among other holdings, and Delaware North, owners of the Boston Bruins. NESN is delivered throughout the six-state New England region and nationally as NESN National. The definitive source for New England sports programming, NESN consistently has been one of the top-rated regional sports networks in the country, with a reputation for innovative and award-winning production of sports events and specials.

NESN also manages SportsNet Pittsburgh, a recently branded regional sports network that televises Pittsburgh Penguins games, as well as local college sports, original content and more in PA, WV, and portions of MD, OH and NY.

Our professional environment is passionate, adaptable, creative, and filled with aspiring individuals who are driven to grow with our company. Our core values are at the heart of who we are. We have a spontaneous and vibrant culture, and we truly believe in team spirit and collaboration.

NESN is proud to be a diverse and inclusive employer. We are committed to Equal Employment Opportunities for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.