Digital Marketing Generalist

Medical Advantage is currently seeking an Digital Marketing Generalist to support our Practice Marketing Team. If you thrive in a fast-paced environment, have a passion for managing digital marketing campaigns this may be the position for you!

The Digital Marketing Generalist is a pivotal member of our marketing team, specializing in comprehensive digital marketing strategies, including pay-per-click (PPC) advertising, social media marketing (both paid and organic), and SEO. Reporting to the Marketing Services Manager, this role involves collaborating with team members to conceptualize, execute, and manage successful digital marketing campaigns for our clients. While the primary focus is on implementing and optimizing PPC advertising, the Digital Marketing Generalist brings a versatile skill set that includes expertise in social media marketing, SEO, and blogging, adding value to our clients' overall online presence.

Duties:

• Assist the Marketing Services Manager in overseeing digital marketing strategy from idea stage through execution, implementation, and ongoing management.

• Interface with clients ensuring their account is performing in all digital areas including: PPC, SEO, Reputation Management, and social media initiatives.

• Work quickly and efficiently with the ability to juggle several clients at once.

• Strategically work to increase clients’ performance on a continual basis.

• Optimize blogs and websites, using the latest SEO tools and trends.

• Auditing client accounts.

• Implement schema on web pages.

• Set up, manage, and oversee PPC campaigns daily to ensure success of clients’ campaigns. Google Ad Certification a plus.

• Lead client calls, reviewing accounts and digital performance. Work with the clients on strategy to continually improve rankings.

• Write and review blogs and generate blog topics. Work with writers and share client’s specifications. Knowledge of SEO writing is crucial.

• Setup of Reputation Management in management system. Monitor and respond to online reviews. Solicit new reviews.

• Set up of directory listings. Experience working with Birdeye and Yext is helpful.

• Set up of Google Analytics and Google Tags, conversions, track PPC campaigns and social media accounts.

• Setup and maintain social media marketing both paid and organic. Review accounts and provide recommendations to increase growth. Experience with social media ads including retargeting.

• Use WordPress and Yoast for optimizing content for strong SEO performance.

• Digital Marketing Strategy Oversight:

  • Collaborate with the Marketing Services Manager to develop, execute, and manage digital marketing strategies from conception to ongoing maintenance.

• Client Interaction:

  • Engage with clients to ensure their paid advertising campaigns are aligned with their goals and expectations.

• Efficient Multi-Client Management:

  • Demonstrate the ability to efficiently manage multiple clients simultaneously, ensuring prompt and effective execution of digital marketing initiatives.

• Continuous Improvement:

  • Strategically enhance clients’ digital performance through ongoing analysis, optimization, and proactive recommendations.

• Account Auditing:

  • Conduct thorough audits of client accounts to identify opportunities for improvement and optimization.

• PPC Campaign Management:

  • Set up, manage, and monitor PPC campaigns daily, with Google Ad Certification being an asset.

• Google Analytics and Social Media Setup:

  • Configure and maintain Google Analytics and Google Tags, set up conversions, and monitor the performance of PPC campaigns and social media accounts.

• Social Media Marketing:

  • Establish and maintain social media marketing initiatives, emphasizing paid ad campaigns. Regularly review accounts, providing growth-focused recommendations.

Education and Experience:

• Bachelor’s degree in marketing, Business Administration, Communications, or related field required.
• 3+ years of working experience in marketing, b2b go-to-market experience for consulting services preferred.
• Highly creative with experience in identifying target audiences and creating digital campaigns that engage, inform, and motivate.

Knowledge, Skills, and Abilities:

• Self-motivated yet customer-focused, with an ability to produce high-quality work within tight deadlines.
• Excellent grasp of SEO, social media and website metrics and best practices.
• Demonstrable experience leading and managing SEO/SEM, marketing database, social media, digital advertising campaigns.
• Familiarity with online content marketing and strategies, digital marketing, and social media development strategies.

Why Us?

We are dedicated to growing a team of people who thrive in a supportive, engaging, and rewarding culture of empowerment. We look for individuals who are ready to support our mission and create innovative solutions that deliver impactful results for our teammates and clients. That, and we also offer some incredible benefits*:

• Medical, dental, and vision insurance options for you and your eligible dependents
• 401k program with a generous company match (up to 6%)
• Group Life, Short-Term, and Long-Term Disability plans paid for by the company
• Optional Voluntary Life, Critical Illness/Accident, and Pet Insurance options
• Flexible Spending Accounts
• An open paid time off policy and paid company holidays
• Quarterly Discretionary Company Bonus Program
• Tuition, Professional License, or Certification Reimbursement
• Professional development opportunities
• Health and wellness programs

*Not all benefits are available to all employees. Restrictions apply.

If you’re interested in applying, please submit complete a full online application and attach a copy of your resume. If you have questions, we can be reached directly at careers@medadvgrp.com. If you’re not interested in this role, perhaps you know someone that may be – share this posting with them, we’d greatly appreciate it!

Medical Advantage is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to ethnicity, race, color, religion, sex, sexual orientation, gender, national origin, age, disability, genetics, veteran status, or any other protected class.

This position description in no way states or implies that the responsibilities and tasks listed are the only responsibilities and tasks to be performed by the employee occupying this position. The employee will be required to follow any other instructions and to perform any other job-related duties as required by their supervisor or manager. Requirements stated herein are minimum levels of knowledge, skills, and/or abilities to qualify for this position. The methods of fulfilling requirements are subject to possible modification to reasonably accommodate qualified individuals with disabilities. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to careers@medadvgrp.com.