Digital Marketing Specialist

Purpose & Core Values

The primary purpose of any position is to assist Community Choice Credit Union to live out our purpose: we believe in helping our neighbors achieve the life they desire. A key component of this purpose is to provide outstanding service to both internal and external members by living our core values.

Position Summary

The Digital Marketing Specialist is the host of our online brand, creating a welcoming and engaging experience in our social media communities and our highly trafficked website. This role is responsible for creating content for our large and attentive audience. We are seeking a kind and conversational voice skilled in writing with both wit and clarity to continue growing our strong following that includes a website with hundreds of thousands of visits per month, a Google ranking over 4.8 stars with thousands of reviews, and a social community of thousands of followers.

Core Competencies

• Core Values:
  1. Committed: We are committed to serving Michigan guided by the principles that underlie the credit union movement of service, integrity, and respect for every human being.
  2. Charitable: We Give Big every day to our membership, our communities, and each other. We are dedicated to supporting Michigan by giving our time and services to the communities we serve.
  3. Credible: We are our Members’ trusted financial advisors; each Team Member plays an integral role in the well-being of our Members’ financial lives and the success of Community Choice Credit Union.
  4. United: We are a Team. We unite to achieve success, celebrate success, and continually improve the service we provide to our members, our communities, and each other.

• Adaptability/Initiative: Adjusts quickly and effectively to changing conditions and demands, views change as a necessary and inevitable aspect of organizational life as well as an opportunity to learn new things. Is able to take on a variety of different tasks and roles in the organization. Can move in a relatively seamless manner from one task or focus to another and can fill in for other team members when they are absent or are experiencing work overload. Looks for new and productive ways to make an impact/value to the organization and/or team. Demonstrates a positive attitude when faced with organizational change and generates constructive feedback for continuous improvement. Demonstrates a professional demeanor.

Position Competencies

Attention to Detail

Follows detailed procedures; ensures accuracy in documentation and details; concentrates on routine work details; is organized and maintains a system of records.

Creativity

Applies creativity and originality in the work setting, when appropriate. Suggests or applies new ways of addressing ongoing work issues and challenges. Sees possibilities that others have not yet seen, or combines ideas and approaches suggested by others in a unique manner that results in breakthroughs and improvements. Understands when to be creative and when to stick with what exists now.

Delivers High Quality Work

Has established a track record of producing work that is highly accurate, demonstrates attention to detail and reflects well on the organization. Is personally committed to high quality work and encourages others to have similar standards.

Role Mastery of Essential Duties: Able to perform essential duties as outlined in job description. Contributes productivity and value within role. Is willing to learn and improve performance.

Essential Duties:

• Maintain the credit union’s overall online brand experience, owning administration of the WordPress content management system, and the administration of our social media platforms including Meta and X.
• Informs, educates, and engages social media communities with timely and relevant financial tips, credit union news, and trending content adapted to our audience.
• Develops impeccable content. Includes curating and editing content from our expert partners and drafting original messaging in our voice.
• Collaborates with teammates and stakeholders to ensure accuracy and compliance of all posted content. Performs ongoing content audits and refreshes promotional offers, rates, and factual content in real time.
• Continually refreshes content across the website, including promoted content and blog articles to continually offer members and prospects new opportunities to learn and engage.
• Maintains social media and digital marketing calendars using best-in-class tools including HubSpot and Monday.com.
• Monitors social media and online reviews, providing timely, warm, and friendly responses to positive engagements. Escalates service concerns and negative reviews to our partners in our retail member centers and member contact center.
• Supports the marketing campaigns team to develop webpage content, landing pages, and social posts that promote current product campaigns.
• Supports the education and engagement team to maximize interactions with social properties during credit union and community events.
• Supports the marketing management team with administering our relationship with our digital advertising agency which includes providing creative briefs and reviewing assets for quality and accuracy.
• Collaborates with member experience manager, marketing systems administrator and member experience analyst to execute the team’s marketing technology roadmap.
• Keeps a pulse on key digital metrics, interpreting results to adjust organic content in concert with our agencies adjustments to paid outreach.
• Demonstrates ongoing growth in organic reach and engagement metrics.
• Participates in assigned organizational projects related to our digital channels.
• Maintains close liaison with digital banking team to drive a consistent brand experience in digital service channels and leverage in-app marketing including targeted ads and informative videos, and assets for guided tutorials.
• Participates in cross-functional groups within the marketing department to execute special events and departmental projects.
• Contributes to the achievement of departmental and organizational business plans.

Job Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirement listed below are representative of the knowledge, skill, and/or ability necessary for this position.

Remote Work Eligibility

This position is fully eligible for a Hybrid Work Arrangement

Reasonable Accommodations

The physical and mental demands are representative of those that must be met by an employee to successfully perform the essential functions of their job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job requirements, physical demands and do so within our work environment.

Education

Bachelor’s degree in marketing, communications or related field preferred.

Experience

2-5 years experience administering social media platforms for a brand.

2-5 years of experience administering a website CMS (content management system).

2-5 years of content development experience, demonstrated in a professional portfolio.

Skills & Abilities

Strong written and oral communication skills. Demonstrated ability to maintain digital content with minimal typographical errors.

Ability to create original social media content with tools including HubSpot, Canva, the Adobe Creative Suite, etc.
Working knowledge of SEO techniques and understanding of Google Analytics.

Strong interest in personal finance and knowledge of financial concepts. Experience in financial services helpful, but not required.

Mental Demands

The team member must be able to read and interpret documents or instruments, understand and/or follow complex written and oral instructions, make decisions, recall multiple policies or procedures, resolve problems or unique circumstances in a timely and efficient manner, be able to express oneself clearly and/or concisely, perform mathematical functions, and handle multiple, concurrent tasks.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to sit and use hands to finger, handle, or feel. The employee is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

General Statement

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, skills, or working conditions.