Social Media Strategist

Job Title: Social Media Strategist

Overview:
We are seeking a dynamic and creative Social Media Strategist to join our team. As a Social Media Strategist, you will be responsible for developing and implementing comprehensive social media strategies to increase brand awareness, engagement, and drive traffic to our platforms. You will collaborate closely with marketing, content creation, and design teams to ensure cohesive and effective social media campaigns across various platforms.

Responsibilities:

1. Develop and execute innovative social media strategies to achieve company goals and objectives.
2. Create, curate, and manage all published content (images, video, written) across social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
3. Monitor social media channels for trends, insights, and conversations relevant to the brand, industry, and target audience.
4. Engage with followers, respond to comments and messages in a timely and professional manner.
5. Analyze social media performance metrics and adjust strategies accordingly to optimize engagement, reach, and conversion.
6. Collaborate with internal teams to develop and execute integrated social media campaigns aligned with marketing objectives and brand messaging.
7. Develop and manage social media advertising campaigns, including budget allocation, targeting, and optimization.
8. Monitor competitors' social media presence and activities to identify opportunities and areas for improvement.
9. Generate regular reports on social media performance, insights, and recommendations for optimization and growth.

Qualifications:

1. In-depth knowledge of social media platforms, best practices, and analytics tools.
2. Excellent written and verbal communication skills, with the ability to craft engaging and compelling content.
3. Strong analytical skills with the ability to interpret data and derive actionable insights.
4. Creative thinker with a passion for social media and digital marketing trends.
5. Ability to work effectively in a fast-paced, collaborative environment and manage multiple projects simultaneously.

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