Paid Media Specialist

Ready to be part of a dynamic and growing company?

ServiceMaster Brands is looking for talented people to join our team! Come join SMB where we promote from within.

Paid Media Specialist

We are currently looking for a Paid Media Specialist to join our growing team. In this role you will guide clients with their digital strategies and will manage and coordinate projects.

What you'll do:

• Implement and execute planned paid media campaigns, including but not limited to Meta, Google, and LinkedIn.
• Own all aspects of daily account responsibilities for platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search and paid social in accordance with client goals.
• Meet project deadlines and operate within project budgets
• Collaborate with client facing teams on research and strategy.
• Work closely with franchisees recommending platforms to use based on client KPIs.
• Create and present monthly and/or weekly reports with analysis or paid search and social campaign performance along with strategic recommendations for continual improvement to team members and franchisees.
• Translate strategic recommendations concerning digital experiences into actionable items.
• Collaborate with SEO, Social and other account leads to ensure strategies are aligned across all channels.
• Own multiple campaigns with multiple accounts for numerous franchisees.
• Champion and drive continuous improvement on business processes.

What you bring:

• An understanding of how to organize and optimize content across paid search and paid social media platforms to measurably reach and engage audiences.
• Analytical know-how to produce and use audience data and insights, web analytics, search and social media metrics, and media monitoring insights to inform actionable. Recommendations to enhance reach and engagement.
• Experiencing writing, proofreading, and copy editing digital and social media content.
• Experience using research tools such as SEMRush.
• Experience with project management tools to include Asana, Trello, or ClickUp.
• Excellent time management and organizational skills including the ability to move between priorities, exercise independent thinking, improve audit efficiencies and lead engagements.
• Extensive skill in planning and project management, and in maintaining composure under pressure while meeting multiple deadlines.
• Be an expert communicator, share knowledge and ideas freely, ask questions, provide feedback and regularly update the team on work progress.
• Strong understanding across pillar of traffic, conversion, retention, and value maximization.
• Proficiency in Microsoft Office Suite programs (Outlook, Word, Excel, and Access).
• Ability to interact and gain trust of stakeholders at all levels of the business.
• Ability to quickly adapt to shifting needs and/or priorities.
• A growth mindset and a desire to make things better.
• Expertise in Facebook Ads Manager and Google Analytics 4
• Experience at an agency or consulting firm
  

Work Location:

This role is 100% remote with up to 15% travel expected.

About ServiceMaster Brands

ServiceMaster® Brands® is a leading franchise provider of needs-based residential and commercial services in the restoration, cleaning, moving, and bioremediation industries. Founded in 1929, the company is home to over 3,200 franchisees across 4,600+ locations serving over 1,000,000 homes and businesses each year. ServiceMaster was founded with a deep commitment to integrity and customer service and does business under seven brands today across 50 states and nine countries that generate more than $3.5B in system-wide sales: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, Aftermath Services®, Indoor Science.

While each brand maintains a distinct identity, we share a commitment to our mission to Making Everyday Heroes More Heroic™. From our franchisee experience to career development to our community outreach efforts, our values – We Serve, We Care, We Deliver, We Do - guide us.

Working as part of our team means bringing your best ideas to work every day and seeing the impact of your contributions. Stars in our company at all levels are builders—they love to create, lead and see their plan come to life. Our best people understand that while great ideas are important, they require incredible focus and teamwork to execute. Life inside our company is the opportunity to do the best work of your career.

ServiceMaster Brands is headquartered in Atlanta, Georgia.

Roark Capital Group acquired ServiceMaster Brands in October 2020. Roark focuses on investing in the consumer and business services sectors, with a specialization in multi-location and franchised businesses. Since inception, affiliates of Roark have invested in 100 multi-location, franchised brands, which collectively generate $62 billion in annual system revenues from 66,000 locations in 50 states and 89 countries. Please visit www.roarkcapital.com to learn more.

It is the policy of ServiceMaster Brands, in accordance with all applicable laws, to recruit, hire, train, and promote persons in all job titles without regard to race, color, national origin, genetic information, religious beliefs, sex, gender identity, sexual orientation, age, marital status, pregnancy, disability, protected veteran status, or any other protected classifications, activities, or conditions as required by federal, state and local laws.