Growth Strategist / Marketing Analyst

Southern Shirt

Birmingham, AL

Vision , Medical , Dental , Paid Time Off , Retirement
Full-Time

Are you a visionary marketing professional with a passion for driving brand growth, developing high-impact strategies, and leading marketing teams to success? If so, we invite you to join our team as our new Growth Strategist / Marketing Analyst.

As our Growth Strategist (aka Growth Hacker) you will be the cornerstone of the company's growth and digital marketing initiatives, responsible for crafting and executing a holistic vision for brand trajectory, market engagement, and revenue growth. This role requires a deep understanding of both traditional and digital marketing realms, with a specific emphasis on growth strategies and e-commerce. Merging strategic foresight with hands-on execution, the Growth Strategist ensures that marketing strategies resonate with the company's broader ambitions while promoting innovation in a fluid digital world.
Key Responsibilities:

Strategic Leadership:

Sets marketing strategies, oversees campaigns, and drives brand awareness.
Identifies and pursues new business opportunities, partnerships, and markets.
Develops strategies to expand the company's customer base and revenue streams.
Orchestrate our overarching digital marketing strategy, aligning it with growth and revenue benchmarks.

Brand Vision:

Craft a cohesive brand vision and narrative, ensuring it permeates through all marketing efforts.
Engage in regular brand audits to ensure alignment with evolving market trends and company objectives.

Brand and Product Management:

Steer the brand's consistent representation across multiple touchpoints and platforms.
Collaborate seamlessly with product teams to establish impactful go-to-market strategies.

Strategic Partnerships:

Craft and refine the strategic roadmap for partnerships, aligning them with the broader growth objectives.
Research, identify, and prioritize potential partners in various sectors that can drive significant user acquisition, revenue, and brand visibility.

Digital Strategy:

Develop and drive a comprehensive digital marketing strategy, incorporating SEO, SEM, social media, content marketing, and other digital channels.
Analyze digital performance metrics, optimize campaigns, and integrate the latest digital trends and technologies.

E-commerce Strategy:

Design, implement, and refine e-com strategy to enhance the customer experience and drive online sales growth.
Partner with DevOps and product divisions to ensure a streamlined and customer-centric online shopping journey.

Website Management:

Oversee the maintenance, functionality, and user experience of e-commerce website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO).
Collaborate with web developers and designers to implement improvements and enhancements.

Operational Oversight:

Lead the creation, roll-out, and assessment of marketing campaigns across diverse channels.
Foster a culture of growth, creativity, and innovation within the marketing team and its external partnerships.

Budget & Financial Management:

Set, oversee, and allocate the marketing budget, ensuring strategic resource distribution and optimal ROI.
Collaborate with finance to monitor marketing expenditures and gauge campaign effectiveness.

Stakeholder Collaboration:

Engage with cross-functional leaders, to align marketing strategies with overarching business objectives.
Network with external stakeholders, including industry influencers, media, and partners.

Performance Analysis & Reporting:

Utilize data analytics to track, evaluate, and report on marketing campaign effectiveness and ROI.
Present actionable insights and strategic recommendations to the executive team.

Innovation & Industry Trends:

Stay updated with contemporary marketing trends, tools, and technologies, ensuring the company's forefront positioning.
Promote a culture of adaptability and innovation within the marketing team.

Vendor & Agency Management:

Identify, evaluate, and manage collaborations with external agencies and consultants.
Lead the negotiation process for partnership deals, ensuring favorable terms for the organization while fostering win-win situations.

Requirements

Bachelor's degree in Marketing, Business, or a related field. MBA or relevant certifications are a plus.
At least 7 years of experience in a strategic or digital marketing role.
Bonus points for marketing experience in the retail, consumer product, and/or E-com space.
Proven experience in digital marketing and strategy, with a track record of driving growth and revenue.
Strong understanding of marketing principles, strategies, and best practices.
Exceptional communication and interpersonal skills.
Strong understanding of digital marketing, SEO, and SEM.
Understanding of how to make engaging digital content that drives customer acquisition and revenue growth.
Experience creating market segmentation, target audiences, and email campaigns.
Proficiency in digital marketing tools, analytics platforms, and e-commerce technologies.
Proficiency with E-commerce platforms and web app integrations (particularly Shopify).
Analytical skills to interpret data and make data-driven decisions.
Proficient with Excel, with the ability to create and interpret reports for forecasting, planning, and ROI analysis.
Exceptional leadership skills with the ability to champion new ideas and inspire a team.
Experience with multi-channel e-commerce strategies, including marketplaces (e.g., Amazon Seller), social commerce, and omni-channel retail.
Strategic thinking and problem-solving abilities.
Ability to adapt to a dynamic and rapidly changing digital landscape.
Strong project management skills with the ability to manage multiple projects simultaneously.

Benefits

Passionate Team: You'll be working with a group of like-minded trend-setters who share your love for what we do.

Room to Grow: We're all about professional development. Your creative ideas will be valued and nurtured.
Creative Freedom: We encourage you to think outside the box and bring your innovative ideas to life.
Competitive Benefits: We offer competitive compensation, benefits, and perks to keep you happy and motivated.

Benefits include: