Senior Integrated Marketing Program Manager, Healthcare and Industries, 1200

Cypress HCM

Chicago, IL

Expired: over a month ago Applications are no longer accepted.

$78 to $103 Hourly
Full-Time

Job Description

Company Info

Job Description

Senior Integrated Marketing Program Manager, Healthcare and Industries, 1200

The Senior Integrated Marketing Manager will support the healthcare marketing and sales team in planning and owning the execution of integrated marketing campaigns, including reputation, demand, engagement and enablement. This role will combine strategy and planning with hands-on program creation. The ideal candidate will own goals and programs, as well as supporting the day-to-day tactical needs of a busy team. You will work closely with solution marketing, content marketing, digital, creative, customer advocacy, field marketing, and paid media teams while optimizing the marketing mix across channels to drive conversion into pipeline.

Responsibilities:

Produce integrated marketing campaigns from inception to optimization with a cross-functional marketing team including project management, web and online marketing, corporate communications, content marketing, social media, creative services, events, field and partner marketing, sales teams, and third party vendors. This will include:
Developing the overarching strategy -- including messaging, content, and stories to build campaigns and promoting these in multiple channels
Crafting tailored programs for the key decision makers and influencers in a buying decision
Managing and monitoring program spend to ensure budget is on target
Working with project managers to develop and monitor project plans and schedules
Coordinating the various external/internal teams working on the campaign
Working with corporate sales development on effective follow up and sales plays
Ensuring programs are set up properly in various marketing tools including Salesforce.com, Marketo, Demandbase, Drift, Integrate, Tableau, Workfront and SalesSPOT (Highspot)
Monitoring campaign effectiveness, goal attainment, and providing recommendations for optimization
Managing progress toward goals and adjusting where needed to stay on target to meet company goals
The ideal candidate is analytical and results-driven with experience in B2B marketing, enterprise software and/or SaaS.

Requirements:

7-10 years of marketing experience in B2B software driving impactful demand generation programs
Proven track record executing marketing programs on both a strategic and tactical level
Ability to work collaboratively across cross-functional groups and get results
Ability to lead project related budgets and monitor campaign performance and spend
Ability to carefully analyze program results and performance trends and make data-driven decisions
Outstanding written and verbal communications skills
Enterprise software/B2B marketing experience required
Bachelor’s degree required

Compensation: