VP of Sales

Job Title: VP of West Coast Sales

Direct Report: CEO

Location: West Coast, USA

Company Overview: Our client is a leading packaging manufacturer specializing in high-quality, custom packaging solutions for a diverse range of industries. They provide climatic packaging solutions for a myriad of industries. They are seeking a dynamic and experienced VP of Sales to drive sales strategy and revenue growth.

Position Summary: They are looking for an experienced sales professional to develop a customer base in the west region and beyond. Reporting directly into the CEO, the VP of Sales will be a self-motivating and a organized sales leader, with a passion for driving business and delivering exceptional customer value. This individual will be able to work autonomously with a proactive approach and possess the ability to grow a small sales team for success. They will build lasting customer relationships and coordinate efforts in line with the overall company sales strategy.

Key Responsibilities

· Develop and execute strategic sales plans to achieve company sales targets and expand market share on the West Coast.

· Proactively identify new business opportunities and market trends within the West Coast region; stay abreast of competitor activities and industry developments.

· Drive direct sales efforts, engaging with potential clients and converting leads into successful projects.

· Champion self-generated sales initiatives, demonstrating a hands-on approach to achieving targets agreed with the board of directors.

· Identify opportunities for business expansion, new markets, and new product or service offerings.

· Oversee end-to-end project execution, ensuring successful delivery of products and services in collaboration with customer service and production.

· Collaborate closely with cross-functional teams (including production, marketing, logistics, and customer service) to align sales strategies with product offerings and customer needs.

· Monitor project progress, address bottlenecks, and implement corrective actions as needed.

· Build and maintain strong relationships with key customers, strategic partners, and industry stakeholders to foster business growth and enhance market presence.

· Understand client needs and tailor solutions to address specific requirements.

· Drive continuous improvement initiatives within the sales function to optimize processes, increase efficiency, and enhance customer satisfaction.

· Stay informed about industry trends.

· Adapt sales strategies based on market dynamics and client feedback.

· Leverage data-driven insights to refine approaches and maximize results.

· Prepare and present regular sales performance reports, forecasts, and budgets to senior management highlighting required KPI’s.

· Represent the company at industry events, trade shows, and conferences to promote brand awareness and cultivate business relationships.

Requirements

· Proven track record of success in B2B sales.

· Exceptional communication, negotiation, and presentation skills.

· Ability to think strategically about market positioning, pricing strategies, to drive sales growth.

· Understanding of financial metrics related to sales performance, forecasting, and budget management.

· Strategic thinker with a results-oriented mindset; adept at problem-solving and decision-making.

· Experience presenting to varying levels of corporate and informal sales settings with proven results across different types of organizations.

· Ability to travel frequently within the West Coast region and occasionally nationally as required.

· Proficiency with sales technology tools such as CRM systems and data analytics to optimize sales processes and track performance.

· Willingness to adapt to the dynamic nature of the SME environment and contribute to cross-functional collaboration within the organization.