Marketing Programs Manager

Job Title: Marketing Programs Manager

Location: Belmont, CA

Company: Notre Dame de Namur University

Job Description:
We are looking for a creative and strategic Marketing Programs Manager with a strong background in web development, content creation, and creative design. In this role, you will also be responsible for developing and executing our online marketing strategies to drive brand awareness, engagement, and conversion. You will work closely with cross-functional teams to ensure our web development, content and graphic design aligns with our brand identity and marketing objectives.

Key Responsibilities:
1.    Develop and implement comprehensive digital marketing strategies to increase website traffic, engagement, and conversion rates.
2.    Create compelling and visually appealing web content, including landing pages, blog posts, infographics, videos, and social media graphics.
3.    Collaborate with the content team to ensure consistency in messaging and brand voice across all digital channels.
4.    Oversee the design and layout of the company website, ensuring a seamless user experience and optimized performance.
5.    Utilize analytics tools to track and analyze website metrics, identify areas for improvement, and make data-driven decisions to optimize content and design.
6.    Stay up-to-date with industry trends and best practices in web design, content marketing, SEO, and user experience.
7.    Collaborate with the Admissions and School program directors to develop marketing collateral and sales enablement materials for web content and online distribution.
8.    Stay informed about competitor activities and market trends to identify opportunities and challenges in the digital landscape.

Qualifications:
1.    Bachelor's degree in Marketing, Web Development, Graphic Design, or a related field.
2.    Proven experience in digital marketing, web content creation, and design, preferably in a B2C or higher education-focused industry.
3.    Demonstrated expertise in web and graphic design, with advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro), WordPress, and familiarity with Element 451 is a bonus.
4.    Demonstrated ability to create engaging and conversion-focused web content, including video, written copy, graphics, and multimedia elements.
5.    Solid understanding of SEO principles and best practices for optimizing web content for search engines.
6.    Proficiency in integrating forms into landing pages as well as implementing tracking tags and pixels for analytics.
7.    Excellent project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
8.    Strong analytical skills with the ability to interpret data and generate actionable insights.
9.    Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
10.    Creative thinker with a keen eye for design and attention to detail.
11.    Proactive and self-motivated with a passion for staying abreast of digital marketing trends and emerging technologies.

Joining our team as the Marketing Programs Manager specializing in Web Content and Design offers an exciting opportunity to contribute to NDNU’s future growth. If you are a creative and results-driven professional with a passion for digital marketing, we'd love to hear from you. 

Apply now to be a part of our dynamic team!