Senior Growth Marketing Manager

Ethos Life

San Francisco, CA

$88,000 to $147,000 Yearly
Full-Time

Job Description

About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We've issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone.

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!

About the Role

This is direct response marketing. We advertise to drive user acquisition, plain and simple. Every dollar we spend has an objective that is tested and measured. Success is aligning media strategy with overall marketing strategy, showing ROI on a limited attribution model, and scaling volume across products. Our test-and-learn methodology requires mindful planning, set up, execution and analysis. This position is for candidates who desire to contribute straight to the Ethos bottom line and be recognized for it.

Duties and Responsibilities:

Work on our paid acquisition channels. You'll work closely with our product, partnerships, and engineering teams and be responsible for our core business metrics
Ideate, conceptualize, plan, prioritize, and execute on growth experiments. If rolling up your sleeves to execute gives you pause, this is not the right role for you
Take ownership of online media campaigns
Optimize at the placement/creative level to directly impact our KPI's
Responsible for P&L of each campaign
Involved in all aspects of campaign set up, creative management, and campaign optimization including internal communication of results, to quarterly performance reviews
Use your intelligence, experience, creativity, and organizational skills to solve problems with minimum input from others
Manage third-party ad platforms and ad networks alongside internal tools
Focus on long and short term objectives and be ready to prioritize when ad-hoc opportunities arises
Facilitate internal project requests and work with internal teams across the organization

Qualifications and Skills:

Bachelor degree in an analytical field (math, econ, engineering, etc.)
2+ years experience in user acquisition marketing
Any similar combination of education and experience
Thorough working knowledge of direct response online advertising
Excellent analysis skills, ability to research and analyze various different types and large amounts of data
Computer skills: thorough working knowledge of intermediate to advanced MS Excel
Able to work under pressure of multiple projects and deadlines
Ability to effectively prioritize workload and manage changes in direction
Ability to interpret and apply required policies and procedures
Prior success working in B2C marketing, especially consumer financial products
Experience working with popular ad networks and ad platforms
Experience with 1st party audience planning, creation, and testing
Experience in any of the following types of advertising: video and television, radio and/or podcasts, out-of-home, direct mail
Preference to be local to the San Francisco Bay Area

#LI-JA1 #LI-Hybrid #LI-Remote

The US national base salary range for this full-time position is $88,000 - $147,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.

You can find further details of our US benefits at https://www.ethoslife.com/careers/

Don't meet every single requirement? If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.