Marketing Manager

Who Our Client Is:

Ourclient brings industry communities together to solve supply-chain problems through the adoption and implementation of their standards. More than 340,000 businesses in 25 industries rely on our client for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security, and sustainability of their business processes. They achieve these benefits through solutions based on their global unique numbering and identification systems, bar codes, Electronic Product Code-based RFID, data synchronization, and electronic information exchange.

What Our Client Needs:

Our client is looking for a Marketing Manager. Join our client's collaborative team of marketers focused on creating engaging B2B content for successful campaigns in a variety of industries. If you are energized by writing and editing compelling messaging to inspire and influence both small businesses and mega corporations, this position will afford many opportunities for learning and growth. In addition to content development, the position will also have a strong role in managing campaigns and establishing processes for optimal project management across the team.

Reporting to the Director of Marketing, the Marketing Manager works in close collaboration with internal and external teams and other marketing team members.

What Youll Do:

• Support our client's marketing campaigns through copywriting, editing, content creation, proofreading for a variety of channels, including email, web pages, collateral material, presentations, video scripts and more
• Write messaging documents for industry and topic-based campaigns
• Develop content for programs promoting events; industry best practices; education/training portfolio to prospects, customers and highly engaged members
• Manage assigned marketing projects for lead generation and nurture to support industry-facing communications, including newsletters, web and other digital channels
• Serve as primary interface with business owners, customer service, IT, marketing and creative agency to develop and execute marketing projects.Create creative briefs and contribute to marketing plans and business requirements.
• Contribute to strategy discussions on marketing, including web and email management, testing ideas, and new marketing tools and techniques.Recommend ways to spur creative thinking around new and recurring campaigns and improve the efficiency and effectiveness of marketing operations
• Report on marketing campaign success, including web and email results and advertising campaigns

This position requires up to 10% travel

What Youll Need:

• Bachelors degree or equivalent work experience.
• 5-7 years experience with copywriting, content development, marketing project management.
• 1-3 years experience with using a web content management system (DNN, Evoq, AEM or similar) to edit web content preferred. Experience with editing HTML and creating simple page design a plus. Experience with marketing automation tools, like Marketo, HubSpot or others are preferred.
• Marketing project management experience and cross-functional team experience important (Experience with AirTable is a plus).
• Experience with customizing content to different personas to drive targeting and segmentation for sales.
• Comfort using data and analytics tools to make campaign optimization decisions a plus.

What They Offer:

• A hybrid work environment in their Ewing, NJ office (Currently 4 days a month and if there is an additional business need)
• 26 days of PTO
• Ten company holidays
• Immediate and Automatic contribution to 401K
• Elite Medical coverage
• Access to LinkedIn Learning

Our client is an Equal Opportunity Employer - All qualified applications will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, or national origin