Product Marketing Manager

Roles & Responsibilities

• Define & evolve the core messaging & positioning
• Understand cybersecurity, customer and buyer profiles as well as competitive landscape to educate customers and differentiate offering
• Plan the launch of new products and releases and manage the cross-functional implementation of the plan
• Plan and execute a content strategy that drives high engagement, including blog posts, case studies, social media, infographics, digital & print campaigns, etc.
• Work closely with marketing to understand efficacy of messaging and content - collect, monitor and analyze social and website metrics, and make improvements
• Stay updated on industry trends and adjust the messaging & content strategy

Skills & Requirements

• Bachelor's or Master's Degree in business or communications & marketing
• 4+ years product and/or content marketing experience
• Good story teller with an understanding of cyber security
• Strong written and oral communication skills
• Good understanding of content marketing tactics that will drive engagement and build an online audience
• Keen ability to write compelling content and copy that captures the attention and interest of different personas
• Working knowledge of digital marketing strategies and best practices as well as SEO and how it applies to content generation.
• Ability to effectively manage process-focus across multiple projects while adhering to deadlines
• Excellent interpersonal and communication skills, and desire to work in a team environment