Social Media Marketing Specialist

This position is responsible for providing a creative, forward-thinking social media presence serving to enhance brand, employee engagement and company growth. Responsible for interacting with targeted virtual communities and network users to promote our brand and create customer and employee engagement in our technologies. must be able to create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any customer complaints or criticisms posted on social media.

• Build and execute social media strategy through research, benchmarking, messaging, and audience identification
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Write, develop, and strategize online content production and scheduling
• Assist with crisis management, bad reviews, and negative news communications
• Generate, edit, publish, and share content daily (original text, images, video, and HTML)
• Build meaningful connections and encourage community members through dialog and messaging
• Create and maintain company social media pages and profiles
• Moderate user-generated content and messages appropriately, based on company and community policies
• Create and implement social media marketing plan and editorial calendar
• Track and analyze analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes
• Collaborate with other departments to manage company reputation, coordinate promotions, and increase reach
• Researches and monitors activity of company competitors
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

Bachelor’s degree in marketing, communication, or related field; 3+ years’ experience in digital marketing and social media; Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.); Knowledge of project management and web design best practices; Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns, must be able to create consistent, meaningful content on all social media platforms as well as act quickly and gracefully to resolve any complaints or criticisms posted on social media. Must possess exceptional written and verbal communication skills.