Digital Marketing Specialist
- $60,000 to $75,000 Yearly
- Vision , Medical , Dental , Life Insurance , Retirement
- Full-Time
Responsible for developing and implementing marketing programs that target specific channels to promote services or products. This role includes executing plans, staying up-to-date with the latest digital trends, and coordinating campaigns within the marketing team.
Responsibilities
Plan, execute, and manage online search engine and social media advertising campaigns across a variety of platforms such as Google Ads and LinkedIn Ads
Strategically optimize and manage campaigns to ensure we maintain ideal rankings and hit KPI and ROI goals for our clients
Configure tracking parameters for all digital campaigns to ensure proper tracking & conversion attribution
Track & report on outcomes of ads, campaigns, channels, etc.
Manage media spend across channels, adjusting spend as needed across channels, and maintain the media billing sheet to align with the monthly budget
Suggest and implement new campaigns and strategies to develop brand awareness, create engagement, and drive conversions for our clients
Conduct target audience and keyword research and develop campaigns based on findings
Collaborate with internal teams on marketing initiatives and content planning
Advise & work with marketing team on website structure & optimization
Maintain client websites with content updates and making new pages, working in the CMS as needed
Resolve any webpage issues by collaborating with the web developer
Monitor Google Analytics to track trends and adjust the website and marketing channels as needed
Maintain and make recommendations for upgrades to MarTech stack for clients and Unleaded
Work with Marketing Manager to maintain client CRM & Marketing Automation integrations
Stay up to date with current technologies and trends in media and MarTech tools
Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
Requirements & Skills:
Bachelor’s degree in Marketing, Business or related field
1+ years' experience in digital advertising, marketing, or similar
Hands-on experience managing performance of digital marketing campaigns in platforms like Google Ads, LinkedIn Ads, etc.
Previous experience using Google Analytics, Google Looker Studio, Google Tag Manager, or other reporting platforms
Ability to adapt ads and campaigns to suit the channel they're being used on
Excellent attention to detail
Excellent organizational and time management skills
Bonus Skills
Experience with traditional/ offline advertising (i.e. billboards, publications)
Experience with ABM platforms like Terminus, 6Sense, or similar
Experience with Marketing Automation platforms like Pardot, Marketo, or similar
About Unleaded
Unleaded is a Houston-based marketing firm known for bringing together smart, talented marketing and creative professionals to deliver award-winning work. For over 20 years, we’ve supported our clients through market research, strategy development and marketing program management. We pride ourselves on our ability to solve complex challenges and consistently deliver high-caliber work for our clients.
✥ Due to the highly collaborative nature of agency work, this job is not remote and is based in our Houston office. The agency does provide flexibility to periodically work from home and other agency benefits.
Come work for a company that prioritizes growth and professional development on top of above-average salary compensation and bonuses.
Unleaded is a Houston-based marketing firm known for bringing together smart, talented marketing and creative professionals to deliver award-winning work. For 20 years, we've support our clients through market research, strategy development and marketing program management. We pride ourselves on our ability to solve complex challenges and consistently deliver high-caliber work for our clients. ✥ Due to the highly collaborative nature of agency work, this job is not remote and is based in our Houston office. The agency does provide flexibility to periodically work from home and other agency benefits.
Address
UNLEADED
Houston, TXIndustry
Business
Website
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