Product Development Manager

DCA Construction Products

Job Description

Product Manager

Company: DCA Construction Products

Reports to: V.P of Sales & Marketing

FLSA Status: Exempt

Job Status: Full-Time

Salary Grade/Level: Optional

Job Summary

The Product Manager will be responsible for product development and marketing of concrete construction products, and will be working closely with sales teams, customers, and end-users. The position will lead the Durajoint® and Preco® brands and develop new products via line extensions and new product categories. Responsibilities include creating and executing marketing programs that build brand awareness, drive consumer purchases, and increase brand awareness and loyalty within the concrete construction market. Marketing initiatives will be, but not limited to, social media, public relations, media strategies, website enhancements, and trade shows.

Duties & Responsibilities

• Previous experience with product development resulting in successful product launches producing profitable revenue gains is a must.
• Manage and grow existing business: create plans to increase sales of existing categories and identify new product opportunities.

• Lead the cross functional team throughout the entire lifecycle of product development. This includes the ability to facilitate and coordinate a diverse group of teams including sales, engineering, sourcing, manufacturing, finance, and quality teams.
• Actively communicate status of projects to all project stakeholders, including cross functional teams and senior management.
• Develop all marketing materials including packaging, presentations, merchandising, and other collateral to commercially launch new products.
• Conduct comprehensive product & pricing analysis which drives product positioning in the marketplace relative to competition and margin targets.
• Work closely with the sales team to deliver projects that drive new product development.

• Prepare financial analysis for product portfolio evaluation and decision making.
• Participate in forecasting needed financial resources for development of products and all related marketing initiatives.
• Perform competitive tracking analysis and market data collection.
• Create and execute end-user-based research to build a clear understanding of all relevant product applications becoming the product expert for all categories within drilling.
• Other tasks as assigned.

Qualifications

• Bachelor's degree in business or marketing. Previous Marketing experience and product development is essential.
• Construction industry sales and marketing experience preferred.
• Ability to multi-task and be able to lead and interact with cross functional teams.
• Strong written, verbal, and presentation skills.
• Excellent strategic planner and strategic thinker.

• Demonstrate a consistent, dependable, and positive work ethic.
• Strong project management skills, solid analytical skills, and attention to detail.
• High proficiency with Power Point, Outlook, Excel, Word, SAP, and BW.
• Ability to travel for business including meeting customers, exhibit at trade shows, and visit commercial jobsites.

Working conditions

This position will work within a typical office setting.

Physical requirements

The physical demands of this job include sitting / standing for extended periods of time, lengthy periods of time looking at a computer screen using a keyboard and computer mouse, setting up trade show booth exhibits, and occasionally lifting cartons of products and rolls of extruded material.

Direct reports

TBD