Marketing and Communications Specialist

JOB SUMMARY

The Marketing and Communications Specialist is an energetic, highly skilled self-starter who thrives in a dynamic, fast-paced environment. This individual has a proven track record of planning and preparing communication material—verbal, visual and written. The Marketing and Communications Specialist has the ability to be fast, accurate and thoughtful, and can recognize the potential bigger picture and what is needed to be the most effective in terms of reaching a variety of audiences. This role supports Pankow to maintain a single, consistent voice and brand in all of its communications.

ESSENTIAL DUTIES

• Energize Pankow’s brand to keep it fresh and relevant in connection with our Vision, Mission, Values and Strategic Goals.
• Maintain Pankow’s image by overseeing the development and maintenance of all brand marketing efforts for both external and internal audiences.

JOB SCOPE & ESSENTIAL FUNCTIONS

Primary Accountabilities

• Proposals
  • Continuously improve and maintain proposal process and best practices with Culture and Communications team
    • Ensure all proposals have consistent visual identity and on-point messaging, as determined by corporate-wide standards
    • Partner with Director of Culture and Communications and Operational teams from the beginning of pursuit process to ensure team unity in strategic messaging through completion
    • Collaborate with project teams to provide support in the facilitation of interview strategy sessions and develop presentations to empower the team to deliver well-crafted messages
• Proposals Regional
  • Coordinate qualifications, proposal and presentation preparation activities; oversee and participate hands-on in the production of all qualifications, proposal and presentation deliverables
  • Coordinate the activities of external marketing resources (coaching, photography, graphics and technical writing)
  • Support writing of proposal sections and cover letters—Work closely with Preconstruction, Project Management and Operations personnel in researching and producing "the story"
  • Build relationships and work with Proposal Lead in developing win strategies and proposal preparation plans that address the client’s issues and the RFP/RFQ requirements
  • Manage database and accurately catalog company project data
  • Coordinate and develop presentations including strategy sessions, team meetings, research, design, reproduction, etc.
  • Organize post-proposal debrief
• Brand Management
  • Maintain Pankow’s image by overseeing the development and maintenance of all brand marketing efforts for both external and internal audiences
    • Able to design and produce a variety of documents within Pankow’s graphic standards
    • Monitor quality control of all documents produced from the Marketing team
    • Create/review copy for collateral, such as announcements and presentations
    • Develop content for newsletters, brochures, electronic mailers and other materials
• Communication
  • Support the Director of Culture and Communications to ensure Pankow maintains a single, consistent voice and brand in all of its communication in alignment with long-term marketing and communications plans
    • Support the development and reviewing of content and written materials ensuring well-crafted narrative that reflect a fresh and up-to-date message to market, i.e. proposal narrative, press releases, award submittals, presentations, Thought Leadership (website) and social media
    • Provide support on a variety of internal and external communications projects that support the strategic and operating goals of the business
    • Provide sound advice and effective communication; help deliver the right messages to the right audiences in the right way at the right time
    • Able to use judgment and discretion in communications, including the maintaining of confidentiality in oral and written communication

QUALIFICATIONS

Education/Training

• Bachelor’s degree or equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered
• Degree in English, Journalism, Marketing or Communications preferred

Knowledge/Skills/Abilities

• Strong written communication skills
• Excellent interpersonal and verbal communications skills; must be comfortable and effective interacting with Executive Leadership team
• Ability to work in a deadline-driven environment
• Exceptional presentation skills and a high level of comfort communicating with a variety of audiences
• Demonstrated skills as a writer/editor with knowledge to work with a wide range of communications vehicles, including video, PowerPoint, social media tools and electronic publications
• Proficiency in the following software: Adobe Creative Suite, Word, PowerPoint, Excel and Prezi
• Good listening skills
• Commitment to ongoing learning and professional development

Work Experience

• 3+ years of progressively responsible communications experience
• Must possess the graphic design, critical thinking and communication skills necessary to help develop and translate storyboarded ideas into concrete visual and word metaphors