Product Marketing Manager

Position Summary:

The Product Marketing Manager will be responsible for owning and leading brand strategy, NPD and product life cycle management, portfolio & assortment strategy, packaging & merchandising displays, and primary & secondary research to help drive growth with retailers and consumers. This role will act as the product champion for a key category in the Company’s business. This role will define, lead and execute the development of programs and tactics to drive POS, meeting financial targets. The ideal candidate is a strategic marketer looking to build a product marketing function and own it fully. This role will collaborate with brand marketing for oversight into marketing tactical efforts and will be a critical role in developing a marketing strategy and plan.

This role reports to the Director of Marketing and Licensing and is responsible for supporting the Company’s assigned category. This role is a hybrid innovation, general management and product marketing strategy role.

Primary Responsibilities:

• Own category P&L. Responsible for meeting category financial revenue and profitability goals
• Own product/category strategy and ensure all activities are driving toward delivering against the strategy.
• Become the expert of assigned categories.
• Understand competitive landscape, recommend actions to stay competitive in market to ensure success of products at retail by monitoring POS, retail dynamics and working cross functional to recommend actions such as marketing, retail promotions etc.
• Own the product & channel strategy (including USP & product feature benefits). Partners with Sales and Brand Marketing on developing GTM strategy. Partners with Brand Marketing who will be responsible for executing digital marketing tactics.
• Develop compelling product messaging and value propositions, differentiating our products in the market. Work across functions to ensure our team can accurately and effectively communicate, market, sell and deliver new products and features.
• Partners with Sales Insights & Analytic team for developing POS reporting to help drive business decisions and customer opportunities.
• Contribute to development of annual brand strategy and marketing plan..
• Work across functions to ensure we accurately and effectively communicate, market, sell and timely deliver new products and features.
  • Work closely with Retailers, Sales & Marketing teams to drive POS and ensure projects are prioritized and align with brand strategy.
  • Collaborate with cost finance and sourcing on business case development, costing of new items and pricing recommendations based on category and strategic customer knowledge.
  • Collaborate with Sales /Ecomm/DTC to ensure in-store and on-line execution is best-in-class and drives sell-through of products.
  • Cross-functional peers also include the following teams: design, product development, sales, eComm, DTC, marketing, procurement, demand planning, packaging, and finance.
• Develop sell sheets and retail pitch decks to be presented to buyers.
• Articulate progress on product marketing success metrics, lead corrective actions and drive accountability.

Required Qualifications:

• Bachelor’s degree is a must; MBA preferred.
• 5-7+ years of work experience in product management
• Experience in consumer goods and/or hardlines is a must.
• Must have experience working in a fast-paced, ever-changing environment. Sense of urgency is a must.
• Ability to manage several projects at one time, including multiple product launches.
• Strong communication (written and verbal), project management and analytical skills.
• Ability to apply data to build effective brand strategies and make informed business decisions.
• Strong leadership skills: Experience managing/leading cross-functional teams.
• Understands the retail landscape and deliverables for planogram set dates.
• Ability to work in a team environment.