Marketing Communications Manager-Hybrid role

Company Description

Veranova is a global leader in the development and manufacturing of complex active pharmaceutical ingredients (APIs) for pharma and biotech customers. With deep technical expertise and impressive flexibility, we develop solutions and processes that support and accelerate innovation.

Job Description

The Marketing Communications Manager manages the development and implementation of the marketing communications strategy and tactical programs, including content generation, advertising, branding, product promotion, and corporate communications. Understands products, customers and industry and develops focused communications in collaboration with organizational stakeholders across functions. Oversees the planning and execution of trade events to showcase products and amplify messaging.

• Supports the marketing strategy design and development aligned with the overall Veranova’s strategic intent.
• Global alignment with the marketing communications team for external communications including, social media, PR, website, etc.
• Leads the implementation of the overall marketing communications plan in the region, including content generation, customer value propositions, brand positioning, and targeted marketing programs, aligned with the overall marketing communication plan and corporate guidelines.
• Supports Veranova’s presence in tradeshows and industry events including booth selection & design, messaging and logistics.
• Acts on media relations opportunities and industry events including attendance and speaking opportunities, working with subject matter experts.
• Establishes Key Performance Indicators and tracking thereof, deriving insight as a basis for continuous improvement.
• In alignment with the global communications strategy, identifies additional and nurtures existing marketing channels for target audiences.
• Monitors and derives learning for implementation of competitor marketing communications.
• Maintains an excellent understanding of best practices including the role of digital & other technologies for execution of marketing communications plans.
• Plans and produces content and collateral and ensures Veranova’s value proposition and differentiation is articulated in marketing communications in line with brand positioning.
• Utilizes existing collateral and supports generation of further collateral for internal communications.
• Plans, manages and controls marketing communications activities consistent with agreed budgets.
• Manages and contracts with third party marketing vendors/agencies.
• Manages and delivers the customer satisfaction survey for Veranova.
• Ensures regulatory review and approval of communication materials.
• Other duties which are within the employee's skills and abilities whenever reasonably instructed.

This is an entry level individual contributor role. It is based in our Wayne, PA facility with three days onsite.

Qualifications

• Bachelor’s degree in marketing, communications, journalism
• 1-3 years of experience in marketing communications
• Experience in developing effective marketing strategies and content generation.
• Experience in coordination of trade shows and promotional marketing campaigns.
• Ability to work independently and manage cross-functional projects.
• Excellent verbal and written communication skills.
• Proven ability to communicate with all levels of the organization as well as external customers and vendors.
• Experience in the pharmaceutical or life sciences industry.
• Working knowledge of Adobe Photoshop and InDesign.
• Knowledge of Google Ads & Google Analytics.
• Experience using CMS software such as WordPress.
• Experience using email marketing platforms such as Dotdigital.
• Experience using video editing software.
• Knowledge of CRM systems such as Microsoft Dynamics 365.

Physical Demands & Work Environment

• Primarily sedentary, but requires some standing, bending, stooping, lifting, or reaching.
• Occasional lifting of boxes up to 15 lbs. while preparing shipments to tradeshows and conferences.
• Ability to manage workload in a home office as a remote employee.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Veranova is an Equal Opportunity Employer. It is the policy of Veranova to provide equal employment access and opportunity to all persons regardless of age, race, color, national origin, religion, sex, sexual orientation, gender identity and/or expression, physical or mental disability, genetic information, citizenship, marital status, veteran status, or any other characteristic protected by federal, state, or local law.

All applications are carefully considered, and your details will be stored on our secure Application Management System. This is used throughout Veranova for the selection of suitable candidates for our vacancies as they arise. Veranova respects your privacy and is committed to protecting your personal information. For more information about how your personal data is used please view our privacy notice.

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