Senior Specialist, Demand Generation

OneStudyTeam

Boston, MA

Full-Time

Job Description

At OneStudyTeam (a Reify Health company), we specialize in speeding up clinical trials and increasing the chance of new therapies being approved with the ultimate goal of improving patient outcomes. Our cloud-based platform, StudyTeam, brings research site workflows online and enables sites, sponsors, and other key stakeholders to work together more effectively. StudyTeam is trusted by the largest global biopharmaceutical companies, used in over 6,000 research sites, and is available in over 100 countries. Join us in our mission to advance clinical research and improve patient care.

One mission. One team. That's OneStudyTeam.

The Demand Generation Senior Specialist will be responsible for planning, supporting, and executing cross-channel marketing campaigns that drive demand for OneStudyTeam's core product, StudyTeam. The key areas of this role will be digital marketing campaign development and management, support with field marketing functions like webinars and events, and channel analysis and reporting. This role reports directly to the Senior Manager of Demand Generation, and will work closely with the Sales, Customer Success, Content, and Design teams.

What You'll Be Working On

Communicate the value of StudyTeam with lead generation campaigns, including outbound digital marketing, custom email sequences, landing page optimization, and other channels as needed.
Implement lead generation strategies to drive qualified leads and opportunities for the sales team.
Collaborate with marketing and other internal teams to manage webinars, and own the technical execution of our internal webinar program.
Monitor and analyze campaign performance metrics to identify opportunities for improvement and optimization
Design, implement, and optimize paid search and paid social campaigns.
Manage and report on website performance, identifying opportunities to improve engagement and conversions.
Partner closely with the business development teams to ensure marketing leads across channels are qualified and tracked through the sales funnel.
Support Director of Demand Generation in event planning and execution
Oversee and execute email marketing strategy across organization

What You'll Bring to OneStudyTeam

Bachelor's degree
3-5+ years of experience in B2B SaaS, healthcare or clinical tech preferred
3+ years of experience in demand generation, digital marketing, or related field
HubSpot proficiency
Ideal candidate is data-driven, self-motivated, pays keen attention to detail, is highly organized, and possesses strong execution skills
Ability to predict downstream effects. Because the job handles so many interconnected systems, the ideal candidate understands how one action impacts other business systems, teams, and processes
You should have direct, hands-on experience planning, launching, and analyzing digital paid marketing campaigns
You are self-motivated with the ability to both take direction and work independently
You can manage multiple projects independently while maintaining deliverables, timelines, and next steps
You express yourself well, and have stellar interpersonal and teamwork skills.

Ideal candidate has:

Healthtech/startup experience
Marketing agency experience preferred
Experience in Google Ads and LinkedIn Ads
Analytical mindset
Proficiency in marketing automation technology

Learn more about our global benefits offerings on our careers site: https://careers.onestudyteam.com/us-benefits

We value diversity and believe the unique contributions each of us brings drives our success. We do not discriminate on the basis of race, sex, religion, color, national origin, gender identity, age, marital status, veteran status, or disability status.

Note: OneStudyTeam is unable to sponsor work visas at this time. If you are a non-U.S. resident applicant, please note that OST works with a Professional Employer Organization.

As a condition of employment, you will abide by all organizational security and privacy policies.

For a detailed overview of OneStudyTeam's candidate privacy policy, please visit https://careers.onestudyteam.com/candidate-privacy-policy. This organization participates in E-Verify (E-Verify's Right to Work guidance can be found here).