Marketing E-Commerce Manager

Job Title: Marketing E-Commerce Manager  - Bailey’s Fine Jewelry 

Job Overview:

We are seeking a passionate and driven Marketing E-Commerce Manager to join our dynamic team at Bailey’s Fine Jewelry. The ideal candidate will be proficient in both Shopify and WordPress, with a deep understanding of e-commerce operations, website management, online product management, and website administration. As the E-Commerce Manager, you will play a crucial role in enhancing our online presence, driving sales, and ensuring a seamless shopping experience for our customers.

Responsibilities:

• Website Management:
  • Oversee the day-to-day operations of the website across all brands
  • Create and manage web pages, product tags, product categories, and more as specified by the marketing team and merchandising team.
  • Manage product listings, ensuring accurate and engaging product descriptions, high-quality images, and relevant details.
  • Monitor website performance, troubleshoot issues, and collaborate with technical support when necessary.
  • Monthly website/google analytics reporting with recommendations for future enhancements
• Content Creation and Page Management:
  • Create new pages as needed, including product pages, landing pages, and promotional pages as specified by the marketing team
  • Optimize existing pages for search engines (SEO) to improve visibility and search rankings.
  • Ensure consistent branding and design across all online platforms.
  • Index current pages for SEO improvements
  • Implement/update and adhere to brand standards provided by vendor partners
• Customer Experience:
  • Collaborate with the Virtual Sales team to address any customer inquiries related to the website, products, and orders.
  • Implement user-friendly features to enhance the overall customer experience (gift card experience, wishlist experience, etc.)
• Collaboration and Communication:
  • Act as the point person for all website-related matters, coordinating with cross-functional teams such as marketing/virtual sales, merchandising, and IT.
  • Communicate updates, changes, and enhancements to relevant stakeholders.
  • Work closely with CMO and Marketing Director  to develop strategies to drive profitable growth. 
  • Willingness to understand and work closely with our POS system
  • Streamline and maintain internal stock search to improve end-user function

Qualifications:

• Proven experience as a Marketing E-Commerce Manager or similar role 
• Proficiency in Shopify and WordPress is a must.
• Strong understanding of e-commerce operations, website administration, and online product management.
• Understanding of SEO best practices and how to implement changes to improve SEO
• Excellent attention to detail and organizational skills.
• Creative mindset with the ability to enhance the visual appeal of product listings and website pages.
• Strong analytical skills to interpret data and make informed decisions.
• Effective communication and collaboration skills.

Our Marketing E-Commerce Manager will work full-time, in person, at our Bailey’s Corporate Office. 

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