Franchise Marketing Manager - Remote

POSITION SUMMARY 

The Marketing Manager at Threshold Brands plays an integral role in the organization leading the marketing support for all franchisees within a particular Brand along with any company owned stores. This position is focused on the goal of increasing unit level revenues through the development and implementation of effective marketing strategies and tactics.  This is a remote role. 

In cooperation with our Marketing team, you will develop integrated marketing programs and best practices for the brands and will assist with the planning and implementation of these marketing plans at the local franchise locations. This is a high support role where you would be consulting franchise owners on how to optimize their marketing plans, solving marketing problems and guiding franchisees on implementing our marketing model.

KEY ACCOUNTABILITIES

• In collaboration with marketing leadership, assist with managing the annual marketing budget and brand fund.
• Develop digital, social, email, marketing strategies
• Implement lead generation campaigns across multiple platforms (email marketing, pr, social)
• Work with owners to develop local marketing tactics
• Work with owners to optimize their digital strategy alongside our digital marketing vendors (SEO, PPC, Social)
• Analyze adverting performance and implement changes to drive lead flow.
• Protect the brand by ensuring that all marketing is compliant with the latest brand standards.
• Enforce the use of the marketing playbook with franchisees.
• Work with the onboarding coordinator as a marketing point person for new franchisees before, during, and after opening.
• Train franchise owners on marketing strategy, branding guidelines and building their local marketing plan on budget.
• Review marketing performance data with franchisees to verify data accuracy and identify opportunities for improving ROI.
• Host workshops to the franchise community to provide coaching on various marketing topics.
• Respond to franchisees’ marketing-related questions and offer relevant marketing resources.

KNOWLEDGE, SKILLS AND ABILITIES

• Bachelor's degree in Marketing or relevant field
• Fluent in CMS platforms, content creation and delivery
• At least 8 years of marketing or other relevant business experience
• Strong Understanding of Digital Marketing-SEO, PPC, Social, Email and best practices
• Effective listening, strong verbal/phone and written communications skills 
• High comfort level coaching and advising small business owners
• Ability to communicate confidently as an expert in your field
• Easily builds trust and rapport with a natural tendency to provide a high degree of personal support
• Strong organizational and time management skills; able to handle many accounts at once

WORKING AT THRESHOLD BRANDS

Threshold Brands is a private equity sponsored franchisor with over 500 franchise locations generating sales in excess of $200 million annually.  All of our brands provide services for the homeowner. This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! A company that believes in work-life balance, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence! If these beliefs ring true to you, we invite you to read on.

What do we do? We help entrepreneurs achieve their lifelong dream of success through business ownership. As a multi-brand franchisor, we plan to deliver multiple home services through individually owned and operated franchisee throughout the United States and Canada.  We help our brands deliver superior customer service by providing a high touch National Contact Center, cutting-edge technology, fun and upbeat marketing and business coaching that adds real value.  

In a nutshell, our vision is to be a franchisee-friendly company, empowering entrepreneurs to deliver exceptional services to their communities. 

What are our roots? It all began in August 2020, when our flagship franchise, MaidPro, partnered with The Riverside Company (a private equity sponsor). Since then, we’ve been moving at a rapid speed growing both organically and through acquisitions. Today, we are 11 brands strong, supporting not only MaidPro but also Men in Kilts, Patio Patrol (formally FlyFoe), Pestmaster, Mold Medics. Miracle Method, USA Insulation, Plumbing Paramedics, Heating Paramedics, Sir Grout and Granite Garage Floors. Our strategy is to keep adding great-performing brands to our portfolio, so we’re not slowing down. We’re headquartered in Boston, Massachusetts, but really, we’re all over the map, with more than 400+ franchise locations across North America.

COMPANY CULTURE

Who are we? We are a collection of entrepreneurs, out-of-the-box thinkers, hospitality minded innovators. We thrive in a fast-paced, high-energy environment and we are steadfastly committed to adding value to everything we do. 

Who do we want on our team? We look for people who are natural learners, passionate about their careers and love to help businesses grow.  

Why work here? We provide a fun place to work where people are nice, learning is continuous, individuality is respected, and your cutting-edge ideas are welcomed. At the same time, we’re straight shooters. We support each other but we also challenge each other. You will be challenged every day, but it will be the best job you ever had.

BENEFITS

We provide a fun place to work where people are respected, learning is continuous, and cutting-edge ideas are always welcome. Competitive employee-focused benefits include:

• Medical, dental, vision and other ancillary benefits 
• Remote or Hybrid work environment
• PTO
• Employee Assistance Program
• 401k Safe Harbor
• Collaborative, fun company environment and culture