Lead Generation Specialist

Work you'll do/Responsibilities:

• Design and implement effective online sales funnels and campaigns from awareness to conversion stages.
• Conduct Full Customer Journey Analysis using marketing attribution tools to identify patterns leading to high-quality leads and evaluate the effectiveness of various marketing channels and content.
• Create and utilize effective Lead Magnets such as free checklists, eBooks, or courses to capture email addresses and facilitate follow-ups.
• Sort and prioritize leads based on their quality and potential value, using insights from marketing attribution.
• Develop LinkedIn Marketing strategies, creating top-notch content for campaigns and networking to secure strong leads.
• Create Personalized Offers tailored to the demographics and preferences of leads to maximize conversion rates.
• Conduct Lead Validation and Classification, effectively sorting and categorizing leads from various sources including website, LinkedIn, and vendor purchases, and grouping them based on specific interests, demographics, and engagement levels.
• Optimize quiz funnels, lead conversion strategies, and write high-response follow-up emails.
• Work closely with the sales team to ensure smooth transition of qualified warm leads.
• Stay updated with digital marketing trends and lead acquisition strategies.



What qualifications you need:

• Proven experience in online lead acquisition, digital marketing, and LinkedIn marketing.
• Proficient in using marketing attribution tools for customer journey analysis.
• Demonstrated ability in creating and managing lead magnets.
• Experience in lead validation, classification, and prioritization.
• Strong skills in personalized offer creation and marketing strategy development.
• Background in the B2B IT services space is preferred.
• Excellent analytical, communication, and project management skills.
• Ability to work independently in a remote setting.



What will give you an edge:

• Hands on experience designing and executing quiz funnels and webinar fulls.
• Past experience within the IT services industry
• Expertise in designing B2B marketing strategies
• Impeccable written and verbal communication skills in English
• Passionate, Energetic, Enthusiastic.
• Self-Driven, Motivated, Professional, Positive Minded
• Sharp, articulate, and energetic with a CAN-DO attitude

Location Preference:

100% remote role.

Remote / Anywhere in US