Sales Account Executive - Audio Visual Production

Job Summary:

To be a leader in the planning and execution of our direct sales activities resulting in increased revenues within the Show Services Division, and elevating Crescent Event Productions, Inc. (hereafter CEP) reputation for quality and service within the audio-visual industry. In addition, this position will act as a liaison between CEP and our clients to ensure customer satisfaction.

Key Responsibilities and Duties:

1. Maintain and develop a computerized customer and prospect database.

2. Respond to and follow up sales inquiries by telephone and personal visits.

3. Maintain excellent ongoing relationships with existing accounts.

4. Develop new customers through planned telephone solicitation, referrals from 
internal staff and external relationships, and industry reference material.

5. Carry out market research, competitor and customer surveys.

6. Well-educated on audio-visual equipment and capabilities.

7. Ability to communicate quality of production vs. price within a sales presentation.

8. Solicit and secure profitable business.

9. Maintain positive and productive relationships with CEP’s personnel.

10. Professionally represent CEP.

11. Attend industry trade shows.

12. Actively build, grow and protect the CEP brand, and internal staff culture.

Essential Requirements:

Personality: Self-driven, results-oriented with a positive outlook, and a clear focus on high quality and business profit. A natural, forward planner who can critically assess his or her own performance. Mature, credible, and comfortable in dealing with senior management. Reliable, tolerant, and determined. Empathic communicator with the ability to see things from the other person’s point of view. Well presented and businesslike. Sufficiently mobile and flexible to travel. Able to get along with others, and a team player.

Personal Situation: Must be mature and domestically secure. Able to travel for business without upsetting domestic situation. Able to communicate reliably to corporate headquarters. Able to work extended hours on occasions when required. May be striving financially, but not in serious debt. Must have clean driving and criminal record.

Computer Skills: Must be adept in the use of MS Office, Excel, Word, and familiar with basic level in operating database software, Internet and e-mail. Must be proficient in the use of Windows and Apple computers / operating systems.

Literary and Numeric Skills: Able to understand profit and loss calculations and basic finance, eg., gross margin percentages and calculations, revenue expenditure, cash-flow, overheads, etc. Must be a very competent writer of business letters, quotations and proposals.

Business and Selling Skills: Must be an excellent face-to-face and telephone communicator. Able to demonstrate success and experience selling and managing major accounts and customers. Possess the ability to form productive and lasting business relationships built on integrity, honesty and service.

Management Ability: Though internal staff management is not initially part of the job, responsibility and opportunity could grow with the development of the business, for example the prospect of recruiting and managing support or additional sales staff. Some people management skills, experience and natural ability will be useful.