Social Media Coordinator

Initial Communications

Atlanta, GA

$42,500 to $55,000 Yearly
Medical , Paid Time Off , Retirement
Full-Time

Job Description

Description

Welcome to Initial Communications, the marketing company that's all about making your business shine! We're a team of energetic and creative professionals who are passionate about helping our clients succeed.

Job Description: As a Social Media Coordinator at Initial Communications, you will be responsible for developing and executing social media strategies to enhance our clients' online presence and drive engagement. You will work closely with our team to create compelling content, manage social media accounts, and analyze performance metrics to optimize campaign effectiveness.

Salary range: $42,500 - $55,000 per year
Job: Full time
On site job

Key Responsibilities

Social Media Strategy: Develop comprehensive social media strategies aligned with clients' objectives, target audience, and industry trends.
Content Creation: Create engaging and relevant content for social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
Community Management: Monitor social media channels, respond to comments, messages, and inquiries in a timely and professional manner, and foster positive interactions with followers.
Campaign Execution: Coordinate and execute social media campaigns, including content scheduling, ad management, and influencer partnerships.
Analytics and Reporting: Track and analyze social media performance metrics, including reach, engagement, and conversion rates. Provide regular reports to clients and internal teams, with insights and recommendations for optimization.
Stay Updated with Trends: Keep abreast of social media trends, algorithm changes, and emerging platforms to ensure our clients' strategies remain innovative and effective.

Skills, Knowledge and Expertise

Bachelor's degree in Marketing, Communications, or related field.
Excellent written and verbal communication skills, with a creative flair for content creation.
Proficiency in social media management tools and analytics platforms, such as Hootsuite, Buffer, Sprout Social, and Facebook Ads Manager.
Strong analytical skills, with the ability to interpret data and derive actionable insights to optimize campaign performance.

Benefits