Marketing Director

Key Duties & Responsibilities:

-Oversee, manage, and build an Internal Marketing Team comprising two associates: a creative/Design Director and a Website/Social Media Associate.

-Develop and implement strategic marketing plans and forecasts to achieve corporate objectives for customized metalwork products, Dealer Showroom merchandising displays, and marketing services to the Kitchen Bath and Plumbing Industries

-Develops and manages marketing operating budgets for Dealer Showroom and Customer Direct Sales domestically and internationally.

-Plans, manages and oversees advertising and promotion activities, including print, online, electronic media, and direct mail to crucial business channels, such as retail/wholesale dealer showrooms and customer direct channels.

-Oversees, develops and manages new product design/development processes, product market positioning, packaging, and pricing strategy to produce profitable long-term market share domestically and internationally. Works closely with Palmer Internal Design Team: CDO (Chief Design Officer), General Manager-Drafting/Design Engineering Department

-Ensures effective control of marketing results and takes corrective action to guarantee that marketing objectives are achieved within designated budgets.

-Monitors competitor products, sales, and marketing activities in all product channels.

-Establishes and maintains relationships with outside marketing & design service firms, industry influencers, and key strategic sales partners in all product channels

-Guides preparation of marketing activity reports and presents them to the executive management team.

-Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

-Analyzes and controls expenditures of the Marketing Department to conform to budgetary requirements.

-Assists other departments in preparing internal materials/publications for Sales, Drafting, Accounting, and Manufacturing.

Key Professional Qualifications:

-Bachelor’s degree in marketing, business administration or related field

· MBA preferred

· Minimum 8-12 years of marketing experience

· Supervisory Experience required

· Experience in Retail displaying showroom venues, Websites, and Social/Digital/Print Marketing methods.

· Proficient with Microsoft Office, WordPress, Photoshop, Keyshot, or similar programs. 

· Exceptional written and verbal communication skills

· Strong interpersonal skills

· Comfortable working in a fast-paced environment

· Hands-on, with the ability to multi-task

· Must possess a high level of customer service

**Salary commensurate with experience and qualifications.