Digital Media Associate

Digital Media Associate

Position Reports to: Director, Communications & Marketing

Start Date: May 2024

Compensation: $62,400-$70,232. (We believe in compensating staff members fairly in relation to each other. We take into consideration qualifications, credentials, years of experience, and one's impact on behalf of the organization - internal and external equity is taken seriously. East Harlem Scholars Academies also offers a comprehensive benefits package.)

FLSA Status: Exempt

Who We Are

East Harlem Tutorial Program (EHTP) began in 1958 as a children's reading group and has since grown into a multi-site after-school program for traditional public school students and a network of public charter schools focused on significantly increasing the college graduation rate in East Harlem. We are on track to serve at least 25% of East Harlem students by 2025, with enrollment for this year at approximately 2200 students in our schools and after school programs. In 2020, 99% of our seniors were accepted to college, and our current scholars in college are on-track to graduate at eight times the national average of their peers.

At EHTP we also aim to serve as an agent of change and thoughtfully contribute to the national fight for racial equity. Through our organization-wide commitment to anti-racism work, we prepare our scholars to effect change, challenge the status quo, and thrive in the world around them. As staff members, we face our own racial identities and conscious and unconscious biases. With this in mind, all of our professional development, curriculum, organizational materials, and processes are designed with a goal of racial justice. Read our racial equity statement here.

We ground all of our work in racial equity, in our core values, and in our four guiding pursuits: the Revolutionary Pursuit of Love, the Radical Pursuit of Knowledge, the Responsive Pursuit of Healing, and in the Relentless Pursuit of Results. These pursuits inform and are reflected in our current four key strategic priorities: to increase high-impact, high-quality academic curriculum, programming content, staff capacity, and coaching; to embrace and advance our use of technology; to deepen our embodiment of ethical and equitable radical humanity; and to efficiently operationalize teaching, learning, community, and care.

About The Opportunity

As the Digital Media Specialist, you will join a growing team at an ambitious, community-based nonprofit that has been serving East Harlem students and families for decades. Working closely with the Director of Communications, you will manage EHTP's website and social accounts. You will be responsible for developing a digital communications strategy that expands the organization's online presence and supports marketing, development, recruitment, academic, and community outreach initiatives. You will also take a lead in standardizing digital communications procedures across EHTP's external-facing teams. You should have experience managing digital communications and social strategy for organizations with multiple audiences and a variety of stakeholders. You have provided daily content for social postings along with graphic and website design. You should be a creative self-starter who thrives in a fast-paced environment, is committed to antiracist values, and is familiar with the education space.

What You Will Accomplish

Marketing/Development

• Ensure alignment and exemplary execution of all donor-facing communications, including but not limited to cultivation and stewardship outreach, appeals, benefit materials, and graphic and website design
• Serve as a thought-partner on plans to enhance the organization's branding

Communications

• Partner with the Director of Communications in building a comprehensive digital strategy
• Manage EHTP's social accounts (Twitter, YouTube, Instagram, LinkedIn, etc.)
• Manage EHTP's website
• Write and edit online content using SEO best practices.
• Help conduct timely sign-off on postings and announcements
• Partner with the Director of Communications in standardizing EHTP's digital procedures
• Provide strategies, tactics, and tools for other projects, such as promoting Scholars Academies and afterschool programs and milestones

Other

• Maintain a digital calendar with outreach opportunities
• Track, report on, and set goals for user analytics
• Support communications programs for recruiting strong teachers
• Support communications programs for recruiting interested students
• Support communications programs to build further engagement with the East Harlem community
• Manage various marketing projects

What Qualifies You

• You have exceptional web and graphic design, writing, and editing skills
• You have implemented comprehensive digital strategies for organizations with multiple audiences
• You have experience implementing digital marketing and development strategies
• You have a track record for building social audiences and improving user metrics
• You have outstanding interpersonal skills that enable you to work harmoniously with a variety of stakeholders and partners
• You are deeply committed to EHTP's mission and core values
• You can juggle multiple short-term and long-term responsibilities
• You can work quickly under pressure, with a calm demeanor and sound judgment
• You are proficient with design software, including the Adobe Suite and Canva, for producing compelling visual content, including data visualization
• You have experience with web design using Squarespace and Wordpress
• You are familiar with email marketing platforms such as Mailchimp
• You have an eagerness to capture content at multiple campuses

Your Background and Work Experience

• You have your Bachelor's degree (preferred but not required)
• You have 2+ years of experience in digital communication positions
• You are able to showcase a portfolio of your work (simple flyer work, slide deck, video edit, screenshots of Instagram page you've managed or contributed to, etc.)
• You are proficient in Spanish or have basic reading/writing Spanish language skills (a plus but not required)

Thank you for taking the time to submit your application.