Digital Marketing Manager - (HYBRID; SEM/PPC expertise req.)

HYBRID Digital Marketing Manager (PPC & SEM expertise req.)
Location: near Needham, Massachusetts
Salary: $80,000 - $100,000+DOE + Bonus + Benefits
Benefits: Medical, Dental, Disability, Life, Disability, 401(k) w/match, Holidays, PTO
Job Type: Full-Time
Work Hours: Mon-Fri; 40 hrs.- hybrid work options
Start Date: ASAP
Sponsorship is not available

HYBRID Digital Marketing Manager (PPC & SEM expertise req.) Description

Our client, a full-service marketing agency, is looking for a Digital Marketing Manager to add to their growing team near Needham, Massachusetts. Reporting to the Digital Marketing Director, you will be responsible for managing the success of clients’ online marketing initiatives across various industries, such as banking, finance, automotive, and healthcare. To be successful in this role, you should be a Google Ads/Analytics guru and have experience running a PPC campaign from start to finish: from the technical, behind-the-scenes work to creating strategy, keyword research, site extensions, and landing page analysis/recommendations. This is an excellent opportunity to join an organization with an autonomous and entrepreneurial culture, allowing you to manage the entire campaign cycle and reap the benefits of your success through financial and professional rewards.

HYBRID Digital Marketing Manager (PPC & SEM expertise req.) Responsibilities

• Create, track, and analyze SEM and PPC campaigns
• Perform keyword sourcing, benchmarking, and optimization
• Identify search opportunities
• Generate weekly and monthly metrics reports
• Audit campaign performance
• Perform search query analysis
• Collaborate with multiple teams to drive marketing initiatives forward
• Analyze market trends and competitor behavior

HYBRID Digital Marketing Manager (PPC & SEM expertise req.) Qualifications

• Bachelor’s Degree required
• 3+ years of SEM/PPC marketing experience required
• Google AdWords & Analytics expertise required
• Must be willing to work in office 2-3 days per week

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