Marketing Manager

Company Overview

Voted #1 EHR by PC Mag, WRS Health delivers a fully integrated cloud based EMR and practice management solutions to its clients. We bring solutions to physicians by providing constant enhancement of our products and services including EHR, practice management, marketing, patient coordination and billing.
Job Purpose and Role

The Director of Marketing will be responsible for developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth. This role requires a results-driven, creative, and collaborative leader with a strong background in B2B SaaS marketing.
Job Duties and Responsibilities

• Implement Marketing Strategy:
  • Create and execute a comprehensive marketing strategy aligned with company objectives, target market, and industry trends.
  • Collaborate with executive leadership to define marketing goals, KPIs, and budgets.
• Brand Management and Positioning:
  • Ensure brand consistency and integrity across all marketing channels and materials.
  • Develop and maintain a strong brand positioning strategy that differentiates the company in the market.
• Customer Acquisition and Retention:
  • Develop lead generation and customer acquisition strategies to drive product adoption and increase customer lifetime value.
  • Implement customer retention programs to enhance customer satisfaction and reduce churn rates.
• Digital Marketing and Online Presence:
  • Manage digital marketing channels, including SEO, SEM, email marketing, social media, and content marketing.
  • Optimize online presence to attract and engage prospects, and convert them into customers.
• Market Research and Competitor Analysis:
  • Conduct market research to identify trends, customer needs, and opportunities for growth.
  • Monitor competitor activities and market dynamics to refine the marketing strategy.
• Marketing Analytics and Reporting:
  • Utilize analytics and data-driven insights to evaluate marketing performance, ROI, and campaign effectiveness.
  • Generate presentations to communicate results and recommendations to the leadership team.
• Lead Cross-Functional Teams:
  • Oversee and mentor a team of marketing professionals, providing guidance, feedback, and development opportunities.
• Collaborate with Sales and Product Teams:
  • Work closely with the sales and product teams to align marketing efforts with sales initiatives and product launches.
  • Provide marketing support for product launches and updates.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• Minimum 6 years of experience in marketing roles, with significant experience in the SaaS industry.
• Proven track record of developing and executing successful B2B marketing strategies.
• Strong leadership and team management skills.
• Excellent written and verbal communication abilities.
• Proficiency in marketing automation, CRM, and analytics tools.
• Ability to adapt to a fast-paced, dynamic startup environment.

Location: Goshen, NY

Hours: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST)

Benefits

For New York-based roles, the base salary hiring range for this position is $60,000 - $105,000. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience.

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure proper operations of the department.

WRS Health is an equal opportunity employer.