Marketing Coordinator & Brand Ambassador

Marketing Coordinator & Brand Ambassador

Company Description

Deejays BBQ Ribs and Grille, founded in 1980 in Weirton, WV, was sold to Mt. Nebo Foods in 2021.  In the short time since it has expanded to 4 locations in the Tri-State market, and our fifth location will open in September 2023 with more to come!

Job Description

The Marketing Coordinator will be responsible for developing, implementing, and tracking marketing programs that increase brand exposure and build restaurant and catering sales in the Tri-State Area

The Marketing Coordinator position requires a thorough understanding of business and marketing strategy and that person will become the Brand Ambassador for Deejays BBQ Ribs and Grille. The ideal candidate will possess excellent communication skills with restaurant staff, vendors, food writers and bloggers, newspapers, local businesses, and the community.  It also requires the ability to project manage, multi-task and problem-solve in a fast-paced environment.

Job Duties
 

• Understand and communicate marketing strategy and objectives to the operating partners, restaurant management, and staff

• Partner with Restaurant & Catering Managers to plan and execute sales-building activities that will build relationships, which will increase customer count, check average and outside sales

• Deploy web, social media, email, collateral, merchandise, Mobile App, loyalty program, and other communications effectively with the corporate support team

• Coordinate partner, community, vendor relationships, and charitable donations

• Establish goodwill and build relationships within the community

• Identify and capitalize on strategic partners that complement the restaurant brand

• Plan and execute marketing events in coordination with restaurants

• Collect and analyze data to improve marketing programs

• Assists and/ or completes additional tasks as assigned

• Must clearly be able to demonstrate growth in sales because of marketing efforts

• Manage online reputation by responding to reviews left on all social platforms

QUALIFICATIONS

• Bachelor’s degree in Marketing, or similar discipline preferred.  

• 1-3 years of professional experience in Marketing, Public Relations, Sales,or  Advertising with a demonstrated track record of driving results

• Industry experience in managing and marketing fast-casual restaurant concepts and openings is a big plus

• Must possess an entrepreneurial spirit and be creative and innovative with marketing approaches.  Prior experience working in a fast-paced, busy, and somewhat stressful environment, is preferred

• Proof of eligibility to work in the United States

• Valid Driver’s License required

  • Maintain a professional, neat, and well-groomed appearance adhering to Company standards

  • Proficient in Windows Office, Microsoft Office, Mac OSX, PowerPoint

  • Knowledge of online technology and implementation with a particular interest in blogs, social networks, virtual worlds, wikis, mobile, and other emerging trends- including but not limited to Facebook and Twitter, Instagram, WordPress etc.

  • Superior knowledge of Social Media landscape, networks, toolsets

  • Management of a professional blog for an organization and/or business

  • Self-starter with a positive "can do" attitude.

Additional Skills

• Ability to assess business goals, market requirements, customers, challenges, and opportunities within the area and input that knowledge into the creation of programs, etc.

• Must be innovative, organized, efficient, and able to prioritize multiple projects while working with a team

• Effective communication skills to present to all levels of an organization in a professional manner. 

• Strong work ethic and self-starter who is a team player and comes with a can-do attitude

• Exceptional analytical and organizational, interpersonal, and written communication skills

• Excellent time management and organizational skills

• Detail oriented, self-motivated with a strong ability to multi-task

• Creative, and independent with strong attention to detail

• Dedication to providing exceptional customer service

• Must have a flexible schedule with being open to working weekends, holidays, and at specific restaurant locations. 

The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills.