Senior Manager, Event Performance Marketing

The Interactive Advertising Bureau (IAB) Marketing team is looking for a dynamic Senior Manager, Event Marketing who shares our passion for digital media and is skilled in online media and marketing with proven success in creating successful digital marketing campaigns and driving registration and excitement for events.

Who You Are:

You are a dynamic and passionate individual with a deep understanding of digital media and a proven track record in online media and marketing. As the Senior Manager, Event Marketing at the Interactive Advertising Bureau (IAB), you are a creative thinker and problem solver who thrives on driving successful digital marketing campaigns. You are both a leader and an individual contributor, capable of managing strategic and operational levels. Your enthusiasm for the advertising, marketing, and media industries, coupled with your excellent communication skills, make you an ideal candidate for this role.

What You Will Do:

As the Senior Manager, Event Marketing, you will take on the responsibility of crafting and executing the digital marketing and communications strategy for IAB's thought leadership event products, whether in-person, virtual, or hybrid. This includes flagship events like the Annual Leadership Meeting, PlayFronts, NewFronts, Podcast Upfront, Connected Commerce Summit, and more. Your role will involve leading omnichannel marketing planning, developing search engine optimized event webpages, creating compelling email marketing campaigns, and overseeing creative asset development, organic and paid social media, PR, and sponsorship deliverables.

Reporting to the Director, Events Marketing, you will be a key player in driving attendee acquisition and overall awareness through your leadership in creative strategy. You'll get to work on a variety of tasks, including testing new digital channels and strategies, project managing cross-functional teams, managing marketing budgets, and optimizing campaign performance and analyzing results. Your role also includes developing strategic marketing partnerships with other trade organizations, media publications, and IAB member companies.

Sample of Daily Responsibilities:

• Develop and execute digital and content marketing strategy for event products
• Test new digital channels and strategies to support marketing plans
• Project manage marketing deliverables with cross-functional teams and external partners
• Manage marketing budgets, track campaign results, and suggest improvements
• Create and edit targeted messaging for email marketing campaigns
• Prioritize audience development through segmentation, personas, voice for digital targeting
• Lead development and production of event videos from concept to deliverable
• Analyze, develop, and present event marketing plans and attendance updates to leadership

Minimum Qualifications:

• BA or BS degree
• 5+ years of experience in event marketing and communications
• Strong digital marketing experience with successful performance campaign execution
• Working knowledge of email marketing platforms, website design tools, and CRMs
• Ability to plan and manage at both strategic and operational levels
• Experience engaging with teams cross-functionally
• Deep understanding of the digital media landscape and advertising technology
• Excellent presentation and communication skills
• Demonstrated project management experience

Bonus Points:

• Web design and video editing experience
• Working knowledge of WordPress, HubSpot, Marketo, Salesforce, Canva, Google Analytics, social media posting platforms, or HTML/CSS

Why You'll Love IAB:

• Team collaboration and innovation
• Purposeful, strategic, and mindful approach
• Embrace of curiosity, risk-taking, and future thinking
• Inclusive environment with encouragement for all voices
• Commitment to professional development and diversity

Our Mission:

"At IAB, our mission is to empower the media and marketing industries to thrive in the digital economy."

Our Core Values:

bCourageous: We embrace the unknown and navigate uncharted waters with confidence. We’re not afraid to take bold steps, challenge the status quo, and turn obstacles into opportunities. At IAB, courage is our compass.

bCurious: Curiosity fuels our innovation. We’re relentless in our pursuit of knowledge, always asking “why” and “what if.” Curiosity opens doors to new ideas, and at IAB, those doors are always wide open.

bCollaborative: We understand that magic happens when we come together. Collaboration is in our DNA, and we thrive on the diverse perspectives and ideas that our team brings. Together, we create solutions that break boundaries.

bCommitted: Our dedication knows no bounds. We’re committed to our mission and each other, going the extra mile to achieve our goals. Our unwavering commitment is the backbone of our success.

About IAB:

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. IAB is a proud equal opportunity employer, committed to a diverse workforce. All qualified candidates are considered regardless of race, color, national origin, sex, age, marital status, sexual orientation, gender identity, disability, education, or veteran status.

Additional Information:

All IAB employees are required to be fully vaccinated for COVID-19 as a condition of employment. Religious and medical exemptions will be provided. IAB is interested in every qualified candidate eligible to work in the United States but cannot sponsor visas or provide relocation assistance.