Product Marketing Manager

Cypress HCM

Redwood City, CA

$33 to $49 Hourly
Full-Time

Job Description

Company Info

Job Description

Product Marketing Manager

We are looking for a B2B enterprise digital product marketer who excels at messaging and positioning, marketing strategy and execution aimed at extending market leadership. This hands-on role will be highly visible, partnering with leaders across the organization and across products to drive positioning, awareness, demand, and market leadership. The successful candidate will be a highly effective storyteller and collaborator with a demonstrated history of working successfully across all levels of an organization

Responsibilities:

Be the expert in the market, target segments and buyers, how they buy and their buying criteria, as well as the competition and how to sell against them
Develop value propositions, positioning and messaging that differentiates our product/solutions in the market and translate those messages into messaging, content and sales tools that resonate with buyers and support the selling process (presentations, white papers, guides, reviews, tools, and demos etc.)
Communicate with and enable sales teams and distribution channels to connect and convert buyers at each stage of the buying cycle. Measure and optimize the impact of messages, content and programs
Plan and collaborate to launch new products and solutions, managing the cross-functional implementation of the plan
Collaborate with Product Management to share buyer insights that inform the product roadmap and launches; work with campaign strategists to develop campaign themes that drive adoption
Plan and execute deliverables such as audience frameworks, competitive analysis, positioning and messaging, sales collateral and courseware, pricing models, and competitive and win-loss analysis; drive product reviews, bakeoffs, and award submissions that highlight the strength of our cloud-native SaaS solutions
Serve as a SME for demand generation and regional marketing, presenting webinars, podcasts, and event presentations, and generating thought-leadership materials

Required Skills: